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Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

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Section: Production & Strategy
Experiential Marketing, Activations & Sponsorships
See How the Essence Festival Celebrated Its 30th Birthday
The annual event featured daytime programming and evening concerts along with brand activations and experiences that included nods to the past three decades.
July 22, 2024
Coca-Cola Company has been the presenting sponsor of the festival since 1995.
Experiential Marketing, Activations & Sponsorships
Fenty Beauty Has Returned to Roblox—Here’s Why That’s a Smart Marketing Move
The brand recently relaunched its experience on the gaming platform in conjunction with a new limited-edition product.
July 17, 2024
Fenty Beauty returned to Roblox to introduce a limited-edition product, a new shade of the Gloss Bomb Universal Lip Luminizer called Major Flex.
Experiential Marketing, Activations & Sponsorships
VidCon 2024: The Clever Booths, Lounges, and Parties That Grabbed Attention This Year
See how brands like YouTube, TikTok, Instagram, and Disney+ impressed a crowd of 55,000 savvy digital creators.
July 16, 2024
YouTube's Sports-Themed Lounges
Experiential Marketing, Activations & Sponsorships
See How Bustle’s Latest Event Aimed to Spark Joy Among Attendees
Bustle B.Happy featured a lineup of panels that spotlighted beauty tips, happiness hacks, and mental well-being, as well as brand activations and giveaways.
July 15, 2024
Scotty Cunha, Donni Davy, and Krista Williams chatted during the 'Beauty, Inside Out Founders Panel.'
Experiential Marketing, Activations & Sponsorships
Why This Miami Shopping Destination Is Bringing High-End Brands on the Road
The Bal Harbour Shops Access Pop-Up aims to introduce luxury retail to unexpected, underserved markets as well as bring the South Florida shopping experience to a larger audience.
July 9, 2024
The Bal Harbour Shops Access Pop-Up tour kicked off in Raleigh, North Carolina, and is right now wrapping up an eight-week stay in South Walton, Florida.
Event Production & Fabrication
Match Made in Montauk—See How CeraVe Pulled Off This Overnight Influencer Event
CeraVe looked to CNC Agency to craft a two-day event chock full of educational touchpoints and experiential moments.
July 8, 2024
Gurney’s played host to a CeraVe Farmers Market throughout the event—where guests were invited to grab a tote and stock up on beach essentials. There were also Stoney Clover Lane travel pouches and a custom embroidery station courtesy of Klein Designs on site to craft a memorable keepsake.
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.
July 1, 2024
At Lollapalooza 2019, Pepsi offered shade under a giant prop rainbow. Guests could also swing under cloud-shaped balloons. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2024: 60+ Ways Brands Stole the Show at the Creativity-Packed Festival
Discover how Pinterest, Meta, LinkedIn, TikTok, Spotify, Netflix, and other big brands dazzled attendees at this year's Cannes Lions International Festival of Creativity.
June 28, 2024
The colorful, immersive space invited attendees to step inside a real-life version of the platform, emphasizing its ability to take users from inspiration to action.
Opinion & Experts
Top Trending Stories on BizBash: June 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
June 28, 2024
Canva Create 2024, the graphic design platform's largest event to date, took place on May 23 at Hollywood Park, home to SoFi Stadium and the 6,000-seat YouTube Theater. Read our behind-the-scenes coverage here.
Experiential Marketing, Activations & Sponsorships
6 Creative Ways Brands Used the Sky as Their Canvas
From drone shows to punchy banners, see how brands made an impact by making everyone look up.
June 26, 2024
'House of the Dragon' Vhagar the Dragon Wrapped Around the Empire State Building
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Hello Sunshine, Expedia, Crown Royal, and More
Here’s a look at some steal-worthy ideas we spotted in June 2024.
June 25, 2024
Chantecaille Airstream Studio
Brands & Event Pros
Industry Innovators 2024: 10 Brands That Master Experiential Moments
From a tech giant to a luggage startup, these companies have demonstrated creativity, cleverness, and an overall coolness with their activations, events, and experiences.
June 24, 2024
Industry Innovators2024 Brands Article Article Image
Experiential Marketing, Activations & Sponsorships
Gov Ball 2024: See 20+ Activations From New York's Hottest Music Fest
Brand activations showed up and showed out at this year’s Governors Ball Music Festival from the likes of the NBA, Supergoop, Rakuten, Dunkin’, and more.
June 20, 2024
Aviator Nation
Experiential Marketing, Activations & Sponsorships
Pride Month 2024: A Look at Events Celebrating the LGBTQIA+ Community Around the U.S.
Find out what you might have missed during this monthlong series of events and what’s still to come.
June 19, 2024
Drag Queen Story Time
Experiential Marketing, Activations & Sponsorships
Why Tribeca Fest Organizers Expanded One of Its Signature Events
Find out why brand storytelling got a bigger stage at this year's event. Plus, see other events and activations from the annual festival.
June 17, 2024
Tribeca X
Opinion & Experts
12 Books Every Event Prof Should Read This Summer
Planning your summer reading list? We've got you covered.
June 14, 2024
Shutterstock 1986877016
Experiential Marketing, Activations & Sponsorships
Experiential Everywhere: How This Firm Capitalizes on Company Culture to Create Memorable Moments
BizBash sat down with TENFOLD founder and CEO Rachel Friedman to talk about how financial firms are seeing the ROI in experiential design.
June 13, 2024
TENFOLD decked out Bank of America's regional headquarters in Columbus, Ohio, with artful nods to the city, including this map highlighting railroads and river connections. 'We used that as a metaphor for local community connections, which is a big part of what Bank of America is trying to push here with this office. Then, we found opportunities to even make it more hyperlocal,' Friedman said, explaining that elsewhere in the space, there are buckeye leaves inspired by the nearby Ohio State University that pay homage to the financial institution's involvement with local charities.
Experiential Marketing, Activations & Sponsorships
Why Is This Outdoor Footwear Brand Hosting a Wedding?
Chaco is traveling around the U.S. this summer, celebrating its 35th birthday with sandal customization and repair—and its first-ever wedding ceremony.
June 12, 2024
Like previous years, outdoor footwear brand Chaco has hit the road with its vintage school bus.
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