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Section: Production & Strategy > Strategy
Strategy
Does Your Event Need a Custom Scent?
The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.
July 26, 2024
How to Use Scents at Events
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.
July 1, 2024
At Lollapalooza 2019, Pepsi offered shade under a giant prop rainbow. Guests could also swing under cloud-shaped balloons. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery
Strategy
Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit
Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.
May 13, 2024
'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'
Strategy
How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest
We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.
May 1, 2024
The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.
Strategy
Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras
Through its new Recycle Dat! initiative, New Orleans managed to divert over 10 tons of waste from landfills during last month's citywide celebration.
March 7, 2024
Mardis Gras 2024 Sustainability Efforts
Strategy
9 Tips for Effectively Repurposing Event Content
Events and conferences can be a treasure trove of content that, if used wisely, can keep your audience engaged all year. Here's how to repurpose content effectively.
January 9, 2024
Tips for Repurposing Event Content
Strategy
10 Tips on How to Optimize a Private Dining Room for Events
From Miami to San Diego, we spoke with 10 event professionals about what to look for in a private dining room when planning your next event.
November 22, 2023
At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.
Strategy
9 Ways to Minimize Travel-Related Delays to Your Event
According to the Bureau of Transportation Statistics, 20.8% of flights have been delayed so far in 2023. Here's how to keep unexpected travel woes from ruining your event.
November 3, 2023
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Strategy
9 Must-Read Tips for Working with Event Photographers
Three experienced event photographers share the best way to get the exact shots you want.
October 5, 2023
Tips for Working With Event Photographers
Strategy
6 Lessons in Outdoor Hospitality From an Ultra-Luxe Glamping Site
Steal these tips to elevate any alfresco gathering, retreat, or off-site meeting.
September 5, 2023
After checking into Under Canvas Acadia, guests can opt to watch a demonstration of how to work the wood-burning stoves found in each tent.
Strategy
3 Tips for Integrating Causes Into Events—Even at the Last Minute
After a tragedy like the Maui wildfires, many event hosts are eager to help. Experiential expert Kelly Markus shares how to do it effectively and authentically.
September 1, 2023
Tips for Integrating Causes Into Events
Strategy
The New Rules for Turning Event Attendees Into Brand Advocates
Step aside, social media. Amy Blackman, a strategic partner for Spiro, shares the academic framework she's using to drive year-round event participation and engagement.
July 27, 2023
Turning Event Attendees Into Brand Advocates
Strategy
How This Events Team Dealt with Extreme Weather During a Gala
A thunderstorm and tornado warnings meant the planners at Lincoln Park Zoo needed a backup plan.
July 24, 2023
Inspired by the zoo’s giraffe inhabitants, the ball’s theme was “Reaching New Heights.” Inside the dinner tent, decor from Vince Hart Designs was meant to evoke a sunset in the Serengeti, where giraffes roam freely.
Strategy
8 Tips for Using Inclusive Language at Events
Words matter. Here's how event professionals and speakers can use more inclusive language in their marketing materials, programming, and other event communications.
June 22, 2023
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Strategy
F&B Pros and Marketers Dish on Top 2023 Experiential Event Trends
The second Lengua Conference was held last week in Miami, uniting hospitality leaders and food and beverage innovators.
June 7, 2023
Lengua Conference 2023 took place at The Sacred Space from May 30 to June 1, backed by sponsors American Express, Resy, Sanpellegrino, and Stella Artois.
Strategy
From Boomers to Zoomers: What’s Working Now for Different Generations of Event Attendees
We asked a variety of event professionals to share their quick tips for accommodating different age demographics.
May 26, 2023
The San Francisco Symphony's annual Opening Night Gala offers distinct experiences for each ticket tier. For guests who didn't pay for a formal dinner—which naturally tends to be slightly younger patrons—there was a more casual, hors d'oeuvre-focused reception with a slightly bohemian theme. Highlights included an eye-catching assortment of chandeliers plus centerpieces made with pampas grass. See more: Over-the-Top Design Inspiration From Two of San Francisco's Most Swoon-Worthy Galas
Strategy
How This Event Production Company Is Keeping Sustainability Sexy
JWP recently launched a dedicated sustainability division to convert sustainability from a buzzword to an industry mainstay. Keep reading for how, plus tips on how to make your event more eco-friendly.
May 3, 2023
How to Keep Sustainability in Events Sexy
Industry Insiders
5 Tips for Hosting Inclusive Event Experiences [Free Guide]
Read how to host diversity-friendly event experiences that create an impact.
April 27, 2023
Tips for Hosting Inclusive Event Experiences
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