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Section: Production & Strategy > Sports Events
Sports Events
Breaking Down the 25-Brand, On-Campus Build at the 2023 Miami Open
Hard Rock Stadium played host to spectators and brands throughout the famed two-week tennis tournament, and an open-campus concept offered the slew of brands in attendance creative freedom.
April 7, 2023
Miami Open 2023
Sports Events
‘Our Culture Is Always On Because the Internet Is Always On’: Barstool Sports CEO Talks Success, Sacrifice, and Events
Erika Ayers, the first CEO of Barstool Sports, sat down with BizBash to talk about the company’s hold on pop culture, its continued success—and how events fit into the bigger picture.
March 27, 2023
Barstool Sports CEO Talks Success, Sacrifice, and Events
Sports Events
The 17 Events That Put ‘Super’ in Super Bowl LVII
For event profs, when it comes to the Super Bowl, it’s about more than just football. And BizBash gets it, so we’ve compiled the Big Game-centered bashes that made our starting lineup.
February 17, 2023
Sports Illustrated The Party
Sports Events
How NBC Sports and Premier League Hosted a Huge Fan Event Inside a Theme Park
Universal CityWalk in Orlando was recently home to a Premier League Mornings Live fan fest for two days, celebrating fans of world-class soccer.
February 16, 2023
How NBC Sports & Premier League Hosted a Huge Fan Event Inside a Theme Park
Sports Events
Inside the Inaugural Sports Illustrated Golf Invitational
The famed American sports magazine teed off Big Game Weekend with its first-ever golf invitational. The $10,000-per-foursome affair featured a drone-drop shotgun start, play-to-win touchpoints, and more.
February 15, 2023
Sports Illustrated Kicks Off Big Game Weekend
Sports Events
RCX Sports Talks The Pro Bowl’s Brand-New Format and Bringing Experiential to Everyone
Leadership at RCX Sports, a leading company behind the Pro Bowl Games, gives tips for building partnerships with big-name brands—and how they keep their experiences both inclusive and exclusive.
February 10, 2023
RCX Sports Talks The Pro Bowl’s Brand-New Format and More
Sports Events
A Look at Michelob ULTRA’s Golf-Inspired Super Bowl LVII Marketing Strategy
Michelob ULTRA’s vice president of marketing discusses the brand’s multi-fold approach to game day, which includes ad spots, limited-edition products, and a live event.
February 1, 2023
Michelob ULTRA’s Golf-Inspired Super Bowl Marketing Strategy
Gifts & Swag
Tips for Creating a Memorable Gifting Experience—Courtesy of the College Football Playoff
Gifts for the Good Life returned to the College Football Playoff National Championship game for its sixth season, where it brought California cool and Hollywood glam to a VIP swag suite.
January 26, 2023
The limited-edition footballs have become collectibles and a go-to grab at the CFP VIP gifting suite. This year's football, in a nod to Hollywood glam, shone in gold. Lettering artist Lauren Nisenson customized all the footballs.
Sports Events
ESPN and Allstate Bring LA Glamor to Game Day for the College Football Playoff
Allstate’s Party at the Playoff event brought together celebrity athletes, ESPN talent, and other A-listers for an affair that oozed football and the allure of old LA.
January 25, 2023
Waldman told BizBash that “design challenges coming into this year’s event were not only centered around creating a fresh take on the annual party, but also elevating and enhancing the existing architecture of the venue.” The concept was ever-present at the entrance into The Majestic Downtown’s 9,999-square-foot Grand Hall.
Sports Events
Sports Events
December 4, 2022
6. NBA All-Star Game
Sports Events
US Open 2022: See Inside the Events and Activations That Made a Grand Slam
The 2022 US Open took place Aug. 29-Sept. 11, and BizBash is giving you a closer look at the off-court kickoff parties, activations, lounges, and more that hit aces.
September 14, 2022
American Express Fan Experience
Sports Events
5 Golf Simulator Experiences for Your Next Team-Building Event
Move over, putt-putt! Virtual golf venues have been popping up quickly, adding an innovative touch to a traditional team-building activity.
September 9, 2022
Fairway Social | Atlanta
Sports Events
Formula One Miami Grand Prix: How TAG Heuer, Mercedes-Benz, PATRÓN Tequila, and Other Big-Name Brands Revved Up For Race Day
For the first time, the Formula One Grand Prix took place in Miami and was the centerpiece of splashy parties, pop-ups, and activations. Here, check out some of the weekend’s hottest happenings.
May 19, 2022
The pop-up experience was open to the public May 3-7. For five days, attendees could race one another in TAG Heuer-branded go-karts.
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