Stand out or stay unseen.

Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Sports

Why This Hotel Brand Decided to Host a Yearlong Golf Tournament

Omni Hotels & Resorts is running a family-focused event series that will culminate with a championship next year.

The tournament features three divisions: Parent/Child, Grandparent/Grandchild, and PGA Professional with Child or Parent.

NBA 2K25 Summer League: See How Brands Connected Basketball Fans and Players

This year marked the 20th anniversary of the annual event in Las Vegas.

Hennessy NBA Creator Cup

WNBA All-Star Weekend 2024: How Brands Capitalized on the Game's Record-Breaking Audience

American Express, AT&T, Google, and more scored big ahead of a broadcast that delivered the largest audience ever for a WNBA All-Star Game.

AT&T at WNBA Live

2024 Paris Olympics: See How Brands Are Winning Over Fans

From AR experiences to chicken wings, brands and sponsors are hosting events and activations tied to the Summer Games that have attendees saying oh la la.

The 2024 Paris Olympics take place July 26 to Aug. 11.

Q&A: What It Takes to Photograph the Olympic Games

Mike Heiman, Getty Images’ head of sports, takes us behind the scenes of the complex logistical feat, which will involve cutting-edge technology, 140 photographers and editors, and an expected 5 million images.

In this photo by photographer Clive Rose, Caeleb Dressel of Team United States competes in the second semifinal of the Men's 100-meter Butterfly at the 2020 Tokyo Olympic Games.

How the 2024 ESPYS Celebrated a Milestone Year for Women's Sports

Tennis icon Serena Williams made her hosting debut for an award show whose winners included the University of South Carolina women's basketball team, Simon Biles, Caitlin Clark, and Coco Gauff.

Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

The Fascinating Early Jobs of 12 Event Professionals

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

15 Times Oversize Logos Made a Big Impact at Events

See How This Food Festival Blazes a Trail Around the U.S.

Nike and Dick's Sporting Goods Hit the Road to Empower Young Female Athletes

The two brands have brought back It's Her Shot, a mobile tour featuring skills clinics, pickup games, and WNBA appearances.

Participants sat courtside as WNBA legends Sheryl Swoopes (left) and Sylvia Fowles (right) engaged in a spirited convo encouraging the girls to be confident on and off the court.

Event Design & Decor

16 Design and Catering Ideas to Inspire Your Summer Olympics-Themed Events

From edible tennis balls to branded rock-climbing walls, these concepts are ideal for gatherings tied to the upcoming Olympic Games in Paris.

The event also had a French-themed dessert display arranged on tables representing the five Olympic rings. Surrounding an Eiffel Tower centerpiece, desserts included macarons, raspberry financiers, eclairs, pate de fruit, and mini mont blancs with chestnut, orange Chantilly cream, and chocolate.

How Copa America Kicked Off Michelob Ultra’s Big Marketing Push Into Soccer

The Anheuser-Busch brand continues to invest dollars into the sport as it grows in popularity in the U.S.

Michelob Ultra’s Copa America campaign includes special-edition packaging featuring the U.S. and Mexico shield logos.

See Inside This Massive Immersive Experience About Soccer Star Lionel Messi

“The Messi Experience: A Dream Come True” uses 360-degree mapping technology, 3D visuals, and artificial intelligence to bring the player’s story to life.

In the interactive fan zone, visitors can test their ball skills and learn tips and tricks from Messi.

What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival

The Super Bowl champion drew 20,000 fans, memorable music performances, and five times as many sponsorship dollars to his second Kelce Jam. Here, the event's production team shares all the insider details.

Behind the Scenes at Travis Kelce's Kelce Jam 2024

Why This Florida City Is Investing in Sports Tourism

With the establishment of the Jacksonville Sports Foundation, Jacksonville aims to boost the local economy and unite the community through diverse sporting events.

Jacksonville Sports Foundation's Launch

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