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Industry Insiders
10 Reasons to Meet at MGM Resorts
Sometimes, you want more than business as usual—and you’ll find it at MGM Resorts.
August 16, 2024
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Experiential Marketing, Activations & Sponsorships
IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep
The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.
August 16, 2024
Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.
Experiential Marketing, Activations & Sponsorships
Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand
The actress partnered with a floral designer to promote Betty Buzz and her new summer blockbuster, It Ends With Us.
August 15, 2024
The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.
North America
What's New in Event Venues: Strikes, Sustainability, Small Groups, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
August 15, 2024
Ever wanted to sleep among your favorite snack? For lovers of Rice Krispies Treats, that’s now possible at the newly renovated Red Jacket Beach Resort in Cape Cod. The Re-Treat Suite is an immersive takeover with a branded Rice Krispies Treats bed, a marshmallow pillow fort, an in-room “treat yourself” bar, marshmallow beanbags, and cabinets packed with the snack food. The suite is available on a first-come, first-served basis throughout the month of August.
Industry Buzz
US: AC Hotel Kansas City Downtown, Swingers Las Vegas, Destination Oklahoma's New Leaders, and More
August 15, 2024
Industry Insiders
How Embassy Suites’ Wellness Offerings Can Enhance Meetings & Events
Traveling for—or planning—a big event? Keep your wellness top-of-mind with Embassy Suites by Hilton.
August 15, 2024
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Industry Buzz
CANADA: Quebec City's Event Pass, Toronto International Film Festival, Whistler Ski Season, and More
August 15, 2024
Experiential Marketing, Activations & Sponsorships
Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
Celebrating its 20th anniversary in Chicago, the music festival had its highest-attended set ever—and became "the Super Bowl of branded experiences."
August 14, 2024
Between sets, some 100,000 guests per day traversed the steamy, sunny festival grounds in Grant Park.
Sports
Why This Hotel Brand Decided to Host a Yearlong Golf Tournament
Omni Hotels & Resorts is running a family-focused event series that will culminate with a championship next year.
August 14, 2024
The tournament features three divisions: Parent/Child, Grandparent/Grandchild, and PGA Professional with Child or Parent.
Experiential Marketing, Activations & Sponsorships
How e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas Included
The beauty brand's pop-up was a case study in drawing inspiration from a destination, with actors playing Italian grandmothers as brand ambassadors.
August 13, 2024
The highlight of the Ame.l.f.i Coast Beach Club? The nonnas. Improv actors played the part of Italian grandmothers, who roamed the Beach Club “sharing their best-kept skincare secrets and local traditions with consumers,' according to Jamie D'Attoma, executive vice president and partner at creative agency SHADOW, the firm behind the pop-up.
Industry Buzz
US: Proof of the Pudding's Promotion, New Orleans Convention Center Renovations, New Yorker Festival, and More
August 13, 2024
People
The Fascinating Early Jobs of 12 Event Professionals
From tax accountant and Hebrew schoolteacher to American Idol contestant and Army veteran, top event professionals share their unexpected career paths—and lessons learned along the way.
August 13, 2024
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Industry Buzz
CANADA: Garden Dinner Series at 1 Hotel Toronto, BuskerFest, IMPACT Sustainability Travel & Tourism, and More
August 13, 2024
Industry Insiders
Le Bon Appetit & 4 Key Ingredients for Fundraising Success
Celebrated chefs cook for a cause in Memphis, Tenn.
August 13, 2024
Le Bon Appetit 2024
Experiential Marketing, Activations & Sponsorships
See How This Food Festival Blazes a Trail Around the U.S.
Nationwide live-fire culinary event series Heritage Fire made an inaugural visit to Louisville, Ky., this year.
August 12, 2024
Established in 2010 in Napa Valley, Calif., and produced by event and marketing agency a21, the live-fire culinary event series aims to celebrate pasture diversity and local family farms.
Trade Shows
Here's What You Can't Miss at Connect Marketplace 2024
From a Harley-Davidson opening reception to an evening with Lil Jon, here's what attendees can expect this year.
August 12, 2024
Connect Marketplace 2024 takes place Aug. 27-29 in Milwaukee.
Industry Insiders
The Power of Authenticity
How photography and videography tell your event's story.
August 12, 2024
Attendees are engaged in a memorable moment captured by True Colors Creative.
Event Production & Fabrication
15 Times Oversize Logos Made a Big Impact at Events
Go big or go home, right? From unique photo ops to enhanced brand recognition, oversize logos can leave a lasting impression.
August 9, 2024
Coachella's reputation can be a bit larger than life—so it only makes sense that some of the event design went a bit oversize, too. One fun example? The 20th anniversary of the buzzy Revolve Festival in 2023, which was designed as an otherworldly experience by Blue Revolver and NVE Experience Agency. Oversize florals, mushrooms, and other props complemented a large 'R' logo. See more: Coachella 2023: 40+ Steal-Worthy Event Ideas From the Creativity-Packed Music Festival
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