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Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

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Section: Production & Strategy
Experiential Marketing, Activations & Sponsorships
IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep
The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.
August 16, 2024
Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.
Experiential Marketing, Activations & Sponsorships
Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand
The actress partnered with a floral designer to promote Betty Buzz and her new summer blockbuster, It Ends With Us.
August 15, 2024
The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.
Experiential Marketing, Activations & Sponsorships
Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
Celebrating its 20th anniversary in Chicago, the music festival had its highest-attended set ever—and became "the Super Bowl of branded experiences."
August 14, 2024
Between sets, some 100,000 guests per day traversed the steamy, sunny festival grounds in Grant Park.
Experiential Marketing, Activations & Sponsorships
How e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas Included
The beauty brand's pop-up was a case study in drawing inspiration from a destination, with actors playing Italian grandmothers as brand ambassadors.
August 13, 2024
The highlight of the Ame.l.f.i Coast Beach Club? The nonnas. Improv actors played the part of Italian grandmothers, who roamed the Beach Club “sharing their best-kept skincare secrets and local traditions with consumers,' according to Jamie D'Attoma, executive vice president and partner at creative agency SHADOW, the firm behind the pop-up.
Experiential Marketing, Activations & Sponsorships
See How This Food Festival Blazes a Trail Around the U.S.
Nationwide live-fire culinary event series Heritage Fire made an inaugural visit to Louisville, Ky., this year.
August 12, 2024
Established in 2010 in Napa Valley, Calif., and produced by event and marketing agency a21, the live-fire culinary event series aims to celebrate pasture diversity and local family farms.
Event Production & Fabrication
15 Times Oversize Logos Made a Big Impact at Events
Go big or go home, right? From unique photo ops to enhanced brand recognition, oversize logos can leave a lasting impression.
August 9, 2024
Coachella's reputation can be a bit larger than life—so it only makes sense that some of the event design went a bit oversize, too. One fun example? The 20th anniversary of the buzzy Revolve Festival in 2023, which was designed as an otherworldly experience by Blue Revolver and NVE Experience Agency. Oversize florals, mushrooms, and other props complemented a large 'R' logo. See more: Coachella 2023: 40+ Steal-Worthy Event Ideas From the Creativity-Packed Music Festival
Experiential Marketing, Activations & Sponsorships
Inside the New Experience That Takes You Into Bravo’s Reality TV Universe
The Diamonds and Rosé Experience offers dining, merch, photo ops, and weekly events inspired by Bravo’s mainstay franchises, including The Real Housewives and Below Deck.
August 8, 2024
One of the main installations is a giant diamond floor piece, a nod to the diamonds held by The Real Housewives of Beverly Hills cast in the show’s title sequence. The event entrance also features a photo booth with a pink chat box akin to the Bravo logo. Selfie Booth Co. provided the event photo booths.
Experiential Marketing, Activations & Sponsorships
What You Might Have Missed During Summer 2024 in the Hamptons
Take a peek at the hottest events, pop-ups, and activations that took place in New York’s popular getaway spot this summer season.
August 7, 2024
Rosewood Mayakoba’s Topping Rose House Takeover
Experiential Marketing, Activations & Sponsorships
Comic-Con 2024: 35+ Clever Ways Brands Engaged Pop Culture Fans in San Diego This Year
Here's how Hulu, FX, Adult Swim, Peacock, Paramount+, eBay, and other brands grabbed attention from the convention's 130,000-plus attendees.
August 2, 2024
Hulu's Animayhem
Experiential Marketing, Activations & Sponsorships
Tales of the Cocktail 2024: See How These Spirits Brands Served Up a Good Time
Brands like Moët Hennessy, Diageo, and Pernod hosted a range of happy hours, dinners, parties, and tastings at the annual cocktail conference in New Orleans.
July 31, 2024
Creps y Mezcal al NOLA
Opinion & Experts
Top Trending Stories on BizBash: July 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
July 31, 2024
At VidCon 2024, TikTok hosted the Destination: Creation party that nodded to the brand's travel theme. The event was hosted at the Anaheim Regional Transportation Intermodal Center (ARTIC) and produced by Mirrored Media. See more: VidCon 2024: The Clever Booths, Lounges, and Parties That Grabbed Attention This Year
Experiential Marketing, Activations & Sponsorships
24 Cool Event Ideas You May Have Missed From Spotify, CIÌ‚ROC, Instacart, and More
Here’s a look at some steal-worthy ideas we spotted in July 2024.
July 30, 2024
In one room, projection mapping showcased iconic concert moments, while another room spotlighted classic ‘90s sitcoms from the Max library. In a third space, various film and TV scenes were paired with music videos of the songs being played in the scenes. Guests could learn about the creative process behind the pairings.
Brands & Event Pros
Fresh Faces 2024: 10 Breakout Stars of the Event Industry to Keep an Eye On
See how these rising talents are set to transform the event landscape.
July 29, 2024
Bb Fresh Faces24 Article Image 880x496 Article Image
Strategy
Does Your Event Need a Custom Scent?
The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.
July 26, 2024
How to Use Scents at Events
Experiential Marketing, Activations & Sponsorships
How 'Bachelorette' Star Jenn Tran Hosted a Dream Sleepover for a Group of Key Influencers
To promote the new season of The Bachelorette and celebrate the franchise's first Asian American lead, ABC hosted an overnight gathering full of clever details and meaningful moments.
July 25, 2024
The overnight influencer event was hosted by Jenn Tran, star of season 21 of The Bachelorette.
Experiential Marketing, Activations & Sponsorships
Step Inside This Colorful Pop-Up From Primal Kitchen and Pinterest
The two brands have teamed up this summer to showcase the condiment brand's products and food trends.
July 24, 2024
Visitors jumped into a “dip pit” filled with foam blocks in Flatiron Plaza.
Experiential Marketing, Activations & Sponsorships
How Pinterest and Urban Outfitters Worked with Gen Z on This Back-to-School Activation
The two brands teamed up to create 10 themed spaces that provided dorm room decor inspiration.
July 23, 2024
Tinashe, the singer behind the viral hit “Nasty,” curated the Match My Freak Fort, which she also performed in. The lyrics to “Nasty'—is somebody gonna match my freak?—decorated the walls of the glowing space. The area was meant to reflect three Pinterest trends: writing aesthetics, listening to music, and writing inspiration prompts.
Experiential Marketing, Activations & Sponsorships
See How the Essence Festival Celebrated Its 30th Birthday
The annual event featured daytime programming and evening concerts along with brand activations and experiences that included nods to the past three decades.
July 22, 2024
Coca-Cola Company has been the presenting sponsor of the festival since 1995.
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