Shannon ThalerExperiential Marketing, Activations & SponsorshipsHow e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas IncludedThe beauty brand's pop-up was a case study in drawing inspiration from a destination, with actors playing Italian grandmothers as brand ambassadors.August 13, 2024Event Tech & ToolsThis Event Prof Is on a Mission to Connect Experiential Freelancers with Top Brands and AgenciesBizBash sat down with Brad Jackson, the founder of Out Of Office, to learn how he turned his freelancing experience into an AI-driven platform.July 25, 2024Food TrendsSee the F&B Trends on Display at the 2024 Summer Fancy Food ShowThe Specialty Food Association’s 68th annual Fancy Food Show boasted thousands of exhibitors from food and beverage brands big and small, near and far, plus a buzzed-about keynote from Whole Foods CEO Jason Buechel.July 18, 2024Event Production & FabricationMatch Made in Montauk—See How CeraVe Pulled Off This Overnight Influencer EventCeraVe looked to CNC Agency to craft a two-day event chock full of educational touchpoints and experiential moments.July 8, 2024New York14 New Venues in New York for Summer 2024 Meetings and EventsTake a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.June 25, 2024Experiential Marketing, Activations & SponsorshipsGov Ball 2024: See 20+ Activations From New York's Hottest Music FestBrand activations showed up and showed out at this year’s Governors Ball Music Festival from the likes of the NBA, Supergoop, Rakuten, Dunkin’, and more.June 20, 2024Meetings3 Most Memorable Moments From Google I/O 2024See inside Google’s 2024 I/O developer conference, which was packed with announcements and artificial intelligence demos—plus experiential moments sprinkled throughout.June 19, 2024Experiential Marketing, Activations & SponsorshipsExperiential Everywhere: How This Firm Capitalizes on Company Culture to Create Memorable MomentsBizBash sat down with TENFOLD founder and CEO Rachel Friedman to talk about how financial firms are seeing the ROI in experiential design.June 13, 2024Experiential Marketing, Activations & SponsorshipsThese Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer SeasonWelcome the new season by exploring these berry sweet pop-ups.June 5, 2024Event Production & FabricationRobin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of GlamourWith a theme nodding to the 1999 film, the event was a milestone in philanthropy, raising upward of $68 million this year—all while serving as a case study in brand storytelling.May 23, 2024Page 1 of 46Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsBonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up ExperienceThe aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”SportsMLB All-Star Week 2024: How This Trading Card Activation Stole the SpotlightExperiential Marketing, Activations & SponsorshipsIKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s SleepExperiential Marketing, Activations & SponsorshipsInside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage BrandNorth AmericaWhat's New in Event Venues: Strikes, Sustainability, Small Groups, and More