Stand out or stay unseen.

Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Matt Williams

Opinion & Experts

Guest Column: Reengineering Live Events to Maximize Relevance

Think of meaningful ways to increase attendee participation and extend the life of your event.

April 11, 2019

Hackathons like TechTogether in Boston (pictured) are examples of events that require attendees to work toward a common understanding.

Page 1 of 1

Lillet transformed West Village eatery Boucherie into a charming bistro like those seen on the show.

Bonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up Experience

The aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”

The Topps activation was part of Capital One All-Star Village at Choctaw Stadium, the former home of the Texas Rangers, who now play at Globe Life Field, which opened in 2020. (Globe Life Field is where the All-Star Game took place.) The All-Star Village aimed to feel like a baseball theme park for fans.

MLB All-Star Week 2024: How This Trading Card Activation Stole the Spotlight

Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

Ever wanted to sleep among your favorite snack? For lovers of Rice Krispies Treats, that’s now possible at the newly renovated Red Jacket Beach Resort in Cape Cod. The Re-Treat Suite is an immersive takeover with a branded Rice Krispies Treats bed, a marshmallow pillow fort, an in-room “treat yourself” bar, marshmallow beanbags, and cabinets packed with the snack food. The suite is available on a first-come, first-served basis throughout the month of August.

What's New in Event Venues: Strikes, Sustainability, Small Groups, and More

Rayna Katz

Gianluca Russo

Suzanne Bowness

Brett Blumberg

Calvin Barr

Marcus Dowling

Page 1 of 30