Sometimes, there's a space for subtlety in event branding, with small logos popping up in strategic spots throughout an event. But other times, you just want to go big. That’s where oversize logos can come in, turning heads and creating buzzworthy photo ops that scream, "This is our event!"
When done right, these giant visuals leave a lasting impression and get everyone talking. Check out some larger-than-life logos we loved at recent events, featuring showstoppers from Google, Netflix, Meta, Mastercard, Snapchat, and more.
Coachella's reputation can be a bit larger than life—so it only makes sense that some of the event design went a bit oversize, too. One fun example? The 20th anniversary of the buzzy Revolve Festival in 2023, which was designed as an otherworldly experience by Blue Revolver and NVE Experience Agency. Oversize florals, mushrooms, and other props complemented a large "R" logo. See more: Coachella 2023: 40+ Steal-Worthy Event Ideas From the Creativity-Packed Music Festival
Photo: Courtesy of Blue Revolver Inc.
Another fun usage of large-scale logos came from Adidas and Bad Bunny's memorable team-up at Coachella 2023. The Adidas Campus Experience, a cube-shaped pop-up that celebrated the pair’s latest sneaker release, featured a massive Adidas logo made from steel and pine that highlighted a shopping experience. On the other side of the flower-covered cube, Bad Bunny’s signature logo served as an entrance tunnel. The activation was produced by Corso Marketing Group and fabricated by Whalefilm. See more: Coachella 2023: 40+ Steal-Worthy Event Ideas From the Creativity-Packed Music Festival
Photo: Courtesy of Corso Marketing Group
How's this for oversize? At the 2019 edition of IBM Think, the tech brand’s annual 30,000-attendee conference, guests were greeted by enormous letters featuring the conference logo. See more: Most Innovative Meetings 2019: #1 IBM Think
Photo: Julie Jones/Visually Attractive, Inc.
During Emmys weekend in September 2022, Netflix celebrated its top TV talent with a stylish soiree produced by Best Events. A large sculpture of a ribbon "N" logo made of acrylic panels was filled with neutral-colored florals—a mesmerizing contrast to the black carpeting that led attendees inside. See more: Emmys 2022: Inside Parties From Netflix, Disney, Paramount, and More
Photo: Tiffany Rose
Netflix also opted for a huge, eye-catching logo during its first official appearance at Cannes Lions in 2023. The activation, a partnership with Seen Presents, took over a rooftop space at the JW Marriott—meaning the large "N" was visible up and down the Croisette all week. See more: Cannes Lions 2023: 45 Steal-Worthy Event Ideas From the Massive Festival of Creativity
Photo: Courtesy of Netflix
At Cannes Lions 2022, Meta Beach brought together all of Meta’s brands in one space for the first time for education sessions, daily workshops, experiential activations, and, of course, plenty of Instagrammable moments. The main panel area featured an oversize, 3D version of the Meta logo that doubled as an interesting sculptural installation. The Meta team worked with Jack Morton on the activation. See more: Cannes Lions 2022: How Top Brands Drew Attention at the Jam-Packed Festival of Creativity
Photo: Luke Hayes
The Recording Academy hosted its second annual Grammy House in 2024. The space, which hosted three days of programming, was presented by Mastercard—and marketing partner R&CPMK and fabrication partner Unboxed Group integrated the brand's iconic red and orange logo in unique ways, like through a 20-foot Mastercard-branded boombox with giant speakers that guests could sit inside. Guests could also walk inside a dreamy sunset landscape (pictured) that brought the Mastercard "Priceless" album artwork and logo to life. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
Photo: Caitlyn Ridenour
For its VIP lounge at VidCon in 2018, Snapchat created a swing in the shape of its logo. See more: VidCon 2018: 26 Colorful Ways Brands Targeted Generation Z
Photo: Courtesy of Snapchat
Admit it: When you're down to the last chip, you sometimes wish that Pringles can was a tiny bit bigger so you can grab every crumb. Well, the brand brought a supersize can to music festivals in summer 2023. The so-called Pringles Playground was a collaboration with G7 Entertainment Marketing. A highlight? Guests could mix their own music inside a giant Pringles can with help from Spinifex music mix technology. See more: All the Wacky Ways Snack Brands Have Grabbed Attention Lately
Photo: Courtesy of G7 Entertainment Marketing
The inaugural PopSugar Play/Ground in 2018 celebrated women with two days of panels, musical performances, shopping, and brand activations. The festival's massive, Instagram-worthy installation displayed the name of the company looming over slides in different colors, which attendees could ride into a giant ball pit. See more: 17 Steal-Worthy Event Ideas From PopSugar's Women's Lifestyle Festival
Photo: Brian Ach/Getty Images for PopSugar Play/Ground
In 2024, Warner Bros. hosted its Oscars after-party at West Hollywood's LAVO Ristorante. The event was produced by Jennifer Wang of JWang Consulting, who created a statement moment by filling the iconic WB shield with florals in various shades of purple and pink (a nod to nominated films The Color Purple and Barbie). See more: Oscars 2024: Peek Inside the Week's Most Star-Studded Events
Photo: Line 8 Photography
At Coachella 2022, the YouTube Artist Lounge featured a fun seating area inspired by the YouTube logo—complete with bright and colorful pillows and desert-inspired wall decor. It was designed and produced by MAS. See more: Coachella 2022: Peek Inside the Festival's Buzziest Parties & Brand Activations
Photo: Courtesy of MAS
At Neon Carnival during Coachella 2022, sponsor Don Julio Tequila grabbed attention with an oversize, succulent-filled version of its logo, produced by NVE Experience Agency. See more: Coachella 2022: Peek Inside the Festival's Buzziest Parties & Brand Activations
Photo: Jerod Harris for Getty Images
At the annual Google I/O developer conference in 2018, a three-dimensional version of the Google I/O logo offered a popular photo op area—and included the event's #IO18 hashtag to encourage social sharing. See more: How Google's Annual Conference Continues to Innovate—and Expand
Photo: Courtesy of Google
No, that giant Cheez-It you saw on the highway to Joshua Tree in 2023 wasn't a mirage. It was actually a clever promotion from the snack brand, which opened the retro Cheez-It Stop for a week in the Southern California desert. The tongue-in-cheek activation, which was conceived by Weber Shandwick with production by All Terrain, tied into the brand’s newest campaign—playfully named “Want It. Need It. Cheez-It.”—that highlighted the absurd lengths fans will go to fuel up on the snack. In addition to a pop-up shop featuring Cheez-It mementos and exclusive merch, there was a gas pump that pumped Cheez-It bags, plus an oversize muffler man holding a branded Cheez-It pump to draw attention from passersby. See more: Gas Prices Too High? This Service Station Pumps Cheez-Its Instead
Photo: Katie Gardner for Cheez-It
![For the after-party, Event Eleven built three 30-foot pagodas and hung 300 lanterns from the ceiling. They also brought in a 20-foot-tall bonsai tree and a variety of 30-foot red maples, along with other greenery and foliage. '[It all] helped create the organic atmosphere and helped transport guests into a gardenlike room,' said Schubert.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/Shogun.41_f.65dba8f23433b.png?auto=format%2Ccompress&dpr=2&fit=crop&h=167&q=70&w=250)