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Type: Media Gallery
Experiential Marketing, Activations & Sponsorships
Bonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up Experience
The aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”
August 19, 2024
Lillet transformed West Village eatery Boucherie into a charming bistro like those seen on the show.
Sports
MLB All-Star Week 2024: How This Trading Card Activation Stole the Spotlight
Topps teamed up with MKG for a home run experience that allowed baseball fans young and old to interact with and learn more about trading cards.
August 19, 2024
The Topps activation was part of Capital One All-Star Village at Choctaw Stadium, the former home of the Texas Rangers, who now play at Globe Life Field, which opened in 2020. (Globe Life Field is where the All-Star Game took place.) The All-Star Village aimed to feel like a baseball theme park for fans.
Experiential Marketing, Activations & Sponsorships
IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep
The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.
August 16, 2024
Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.
Experiential Marketing, Activations & Sponsorships
Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand
The actress partnered with a floral designer to promote Betty Buzz and her new summer blockbuster, It Ends With Us.
August 15, 2024
The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.
Experiential Marketing, Activations & Sponsorships
Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
Celebrating its 20th anniversary in Chicago, the music festival had its highest-attended set ever—and became "the Super Bowl of branded experiences."
August 14, 2024
Between sets, some 100,000 guests per day traversed the steamy, sunny festival grounds in Grant Park.
Experiential Marketing, Activations & Sponsorships
See How This Food Festival Blazes a Trail Around the U.S.
Nationwide live-fire culinary event series Heritage Fire made an inaugural visit to Louisville, Ky., this year.
August 12, 2024
Established in 2010 in Napa Valley, Calif., and produced by event and marketing agency a21, the live-fire culinary event series aims to celebrate pasture diversity and local family farms.
Event Production & Fabrication
15 Times Oversize Logos Made a Big Impact at Events
Go big or go home, right? From unique photo ops to enhanced brand recognition, oversize logos can leave a lasting impression.
August 9, 2024
Coachella's reputation can be a bit larger than life—so it only makes sense that some of the event design went a bit oversize, too. One fun example? The 20th anniversary of the buzzy Revolve Festival in 2023, which was designed as an otherworldly experience by Blue Revolver and NVE Experience Agency. Oversize florals, mushrooms, and other props complemented a large 'R' logo. See more: Coachella 2023: 40+ Steal-Worthy Event Ideas From the Creativity-Packed Music Festival
Experiential Marketing, Activations & Sponsorships
Inside the New Experience That Takes You Into Bravo’s Reality TV Universe
The Diamonds and Rosé Experience offers dining, merch, photo ops, and weekly events inspired by Bravo’s mainstay franchises, including The Real Housewives and Below Deck.
August 8, 2024
One of the main installations is a giant diamond floor piece, a nod to the diamonds held by The Real Housewives of Beverly Hills cast in the show’s title sequence. The event entrance also features a photo booth with a pink chat box akin to the Bravo logo. Selfie Booth Co. provided the event photo booths.
Experiential Marketing, Activations & Sponsorships
What You Might Have Missed During Summer 2024 in the Hamptons
Take a peek at the hottest events, pop-ups, and activations that took place in New York’s popular getaway spot this summer season.
August 7, 2024
Rosewood Mayakoba’s Topping Rose House Takeover
Washington DC
5 New Venues in Washington, D.C., for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Washington, D.C.
August 7, 2024
The St. Regis Washington, D.C.
Sports
NBA 2K25 Summer League: See How Brands Connected Basketball Fans and Players
This year marked the 20th anniversary of the annual event in Las Vegas.
August 5, 2024
Hennessy NBA Creator Cup
Canada
5 New Venues in Canada for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Canada.
August 5, 2024
Moxy Banff
Experiential Marketing, Activations & Sponsorships
Comic-Con 2024: 35+ Clever Ways Brands Engaged Pop Culture Fans in San Diego This Year
Here's how Hulu, FX, Adult Swim, Peacock, Paramount+, eBay, and other brands grabbed attention from the convention's 130,000-plus attendees.
August 2, 2024
Hulu's Animayhem
San Francisco/Northern California
6 New Venues in San Francisco/Northern California for Summer 2024 Meetings and Events
Take a peek at these trending restaurants, resorts, meeting and event spaces, and more recently opened in San Francisco and Northern California.
August 2, 2024
Lodge at Marconi
Event Design & Decor
12 Stunning Draping Designs That'll Inspire the Look of Your Next Event
Drapes aren't just practical—they can transform ordinary spaces into opulent environments.
August 1, 2024
For a three-day pop-up in New York City, luxury beauty brand Hourglass collaborated with visual artist and designer Andrés Reisinger for an art installation promoting Hourglass' new Unreal Liquid Blush. Reisinger—known for digitally taking over iconic architectural locations around the world with his dreamlike pink drapes—created this rare physical installation for one weekend only in July.
Seattle
5 New Venues in Seattle for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Seattle.
August 1, 2024
Mutual Arts Collective
Sports
WNBA All-Star Weekend 2024: How Brands Capitalized on the Game's Record-Breaking Audience
American Express, AT&T, Google, and more scored big ahead of a broadcast that delivered the largest audience ever for a WNBA All-Star Game.
July 31, 2024
AT&T at WNBA Live
Experiential Marketing, Activations & Sponsorships
Tales of the Cocktail 2024: See How These Spirits Brands Served Up a Good Time
Brands like Moët Hennessy, Diageo, and Pernod hosted a range of happy hours, dinners, parties, and tastings at the annual cocktail conference in New Orleans.
July 31, 2024
Creps y Mezcal al NOLA
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