Stand out or stay unseen.

Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Strategy: Page 2

8 Tips for Engaging with First-Timers at Annual Events

Remember: Today’s first-time attendee could be tomorrow’s keynote speaker or loyal advocate. Here's how to invest in their experience from the start.

IMEX America hosts 30-minute 'first-timer tours' to help new attendees navigate the event's massive footprint.

This Marketing Conference Used Different 'Lands' to Evoke an Energetic Music Festival

The inaugural event from The Marketing Millennials used engaging set designs and a choose-your-own-adventure approach to create what the team calls a "fresh, bold take on conferencing events."

Inside Marketingland's Music Festival-Inspired Approach

Guest Column: How to Shape Corporate Events with Cutting-Edge Experiential Marketing

By embracing these trends, corporate event producers can craft unforgettable experiences that resonate with their audiences.

To create a more bespoke experience, Entire Productions' annual event in 2024 will come with a much smaller guest list. Last year, the event had 1,200 attendees. This year, it'll cap at 500.

Event Tickets: Create an Interactive Experience with 10 Fun Ideas

Get attendees excited to participate with these easy engagement strategies.

Create custom, tear-off event tickets with pc/nametag.

What to Know About Hidden Event Fees Right Now

Since the COVID-19 pandemic, it seems as if they've only increased. Here, two event experts share common surcharges to look out for and how to negotiate them.

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6 Smart Event Strategies From HubSpot INBOUND 2023

This year's event sold out in record-breaking time due to its big-name speakers, hyper-relevant content, engaging show floor, and collaboration with the local community.

Event Strategies From HubSpot INBOUND 2023

Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

The Fascinating Early Jobs of 12 Event Professionals

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

15 Times Oversize Logos Made a Big Impact at Events

See How This Food Festival Blazes a Trail Around the U.S.

7 Useful Ways to Save Time as an Event Professional

Step up your productivity game with these easy-to-implement strategies.

Useful Ways to Save Time as an Event Professional

What Event Hosts Should Know About Safety and Security

The Miami Beach Convention Center recently hosted a robust safety training program for hospitality pros around the city. Here, the team shares some insights that every event professional should keep in mind.

The Miami Beach Convention Center spans 1.4 million square feet spread across 491,000 square feet of contiguous exhibit space, a 60,900-square-foot grand ballroom, four junior ballrooms, and 84 meeting rooms.

From Tactics to Strategy: Elevate Your Event Thinking

Follow these tips to shift event thinking from tactical execution to strategic brilliance.

Learning to think strategically will help you design events that resonate with your audience, spark connections, and yield high ROI.

8 Smart Tips for Topping Last Year's Event

Planning an annual event? Here's how to analyze what worked, change what didn't, and still manage to keep things fresh and engaging for your attendees.

Tips for Improving an Annual Event

Tips for Creating Inclusive Events for Neurodivergent Attendees

In this guest column, Devin Cleary, the head of global events for Vimeo, shares his rules for creating inclusive events for attendees with neurodivergent conditions and sensory-processing issues.

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Guest Column: 5 Do's and Don'ts of Event Sponsorships

The vice president and general manager of Nth Degree Events shares how to create a symbiotic relationship among event organizers, sponsors, and attendees to produce value beyond the bottom line.

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