Strategy: Page 3

Strategy

8 Tips for Using Inclusive Language at Events

Words matter. Here's how event professionals and speakers can use more inclusive language in their marketing materials, programming, and other event communications.

Strategy

10 Ways to Optimize a Ballroom for High-Traffic Events

Find out how to rethink ticketing, layout, staffing, and buffet options to keep traffic flowing and guests glowing.

Strategy

5 Important Tips for Accommodating Nursing Mothers at Events

Now that the PUMP Act is officially in effect, Stephanie Boms—CEO and co-founder of health-centered furniture company Nessel—shares how to create a proper lactation room at your next conference.

Strategy

How Internal Events Build a Strong Company Culture—Plus, 5 Ways to Do It Right

In today's increasingly hybrid workplace, gathering employees in person may be more important than ever. Here's how to build an internal event strategy that maximizes productivity and creativity.

Strategy

This Forbes Summit Offered Cross-Generational Networking and Mentorship Opportunities

The second Forbes 30/50 Summit brought 600 women to Abu Dhabi for networking, panels, cultural immersion, and mentorship opportunities with the likes of Hillary Clinton and Gloria Steinem.

Strategy

Guest Column: 5 Event Strategy Tips That Will Win Over the C-Suite

Celebrate Global Meetings Industry Day, taking place March 30, with smart event design.

Most Popular

Experiential Marketing, Activations & Sponsorships

Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More

Experiential Marketing, Activations & Sponsorships

How e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas Included

Experiential Marketing, Activations & Sponsorships

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

People

The Fascinating Early Jobs of 12 Event Professionals

Experiential Marketing, Activations & Sponsorships

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

Event Production & Fabrication

15 Times Oversize Logos Made a Big Impact at Events

Strategy

6 Ways to Convince the C-Suite to Host a Meeting or Event

Live events are back in full force, but some executives may be spooked by high costs and a looming recession. Here's some practical advice for proving the value of face-to-face connection.

Sponsored

First Step of Event Planning: Understand Your Event Target Audience

6connex

Building a solid sales and marketing pipeline through events means first finding your target audience.

Sponsored

Best Practices for Working With a Technical Production Partner

Production Resource Group (PRG)

Here’s how to minimize risks and turn creative possibility into production reality.

Strategy

Should You Involve Your Audience in the Event Planning Process?

Crowd-sourcing event ideas can be a great way to build an experience your attendees truly value. Here's how to do it right.

Sponsored

How PRG Is Turning Event Participants Into Event Creators

PRG—Production Resource Group

It's time to rethink the top-down, schoolroom approach to events.

Strategy

11 Event Profs Share Their Biggest Horror Stories—and What They Learned Along the Way

The show must go on, as they say. We asked readers to dish on the times they managed to avoid a complete event disaster.

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