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4,231 Results
Type: Article
Section: Production & Strategy
Experiential Marketing, Activations & Sponsorships
How e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas Included
The beauty brand's pop-up was a case study in drawing inspiration from a destination, with actors playing Italian grandmothers as brand ambassadors.
August 13, 2024
The highlight of the Ame.l.f.i Coast Beach Club? The nonnas. Improv actors played the part of Italian grandmothers, who roamed the Beach Club “sharing their best-kept skincare secrets and local traditions with consumers,' according to Jamie D'Attoma, executive vice president and partner at creative agency SHADOW, the firm behind the pop-up.
Opinion & Experts
Top Trending Stories on BizBash: July 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
July 31, 2024
At VidCon 2024, TikTok hosted the Destination: Creation party that nodded to the brand's travel theme. The event was hosted at the Anaheim Regional Transportation Intermodal Center (ARTIC) and produced by Mirrored Media. See more: VidCon 2024: The Clever Booths, Lounges, and Parties That Grabbed Attention This Year
Brands & Event Pros
Fresh Faces 2024: 10 Breakout Stars of the Event Industry to Keep an Eye On
See how these rising talents are set to transform the event landscape.
July 29, 2024
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Strategy
Does Your Event Need a Custom Scent?
The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.
July 26, 2024
How to Use Scents at Events
Experiential Marketing, Activations & Sponsorships
How 'Bachelorette' Star Jenn Tran Hosted a Dream Sleepover for a Group of Key Influencers
To promote the new season of The Bachelorette and celebrate the franchise's first Asian American lead, ABC hosted an overnight gathering full of clever details and meaningful moments.
July 25, 2024
The overnight influencer event was hosted by Jenn Tran, star of season 21 of The Bachelorette.
Experiential Marketing, Activations & Sponsorships
Why This Miami Shopping Destination Is Bringing High-End Brands on the Road
The Bal Harbour Shops Access Pop-Up aims to introduce luxury retail to unexpected, underserved markets as well as bring the South Florida shopping experience to a larger audience.
July 9, 2024
The Bal Harbour Shops Access Pop-Up tour kicked off in Raleigh, North Carolina, and is right now wrapping up an eight-week stay in South Walton, Florida.
Opinion & Experts
Top Trending Stories on BizBash: June 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
June 28, 2024
Canva Create 2024, the graphic design platform's largest event to date, took place on May 23 at Hollywood Park, home to SoFi Stadium and the 6,000-seat YouTube Theater. Read our behind-the-scenes coverage here.
Brands & Event Pros
Industry Innovators 2024: 10 Brands That Master Experiential Moments
From a tech giant to a luggage startup, these companies have demonstrated creativity, cleverness, and an overall coolness with their activations, events, and experiences.
June 24, 2024
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Opinion & Experts
12 Books Every Event Prof Should Read This Summer
Planning your summer reading list? We've got you covered.
June 14, 2024
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Experiential Marketing, Activations & Sponsorships
Experiential Everywhere: How This Firm Capitalizes on Company Culture to Create Memorable Moments
BizBash sat down with TENFOLD founder and CEO Rachel Friedman to talk about how financial firms are seeing the ROI in experiential design.
June 13, 2024
TENFOLD decked out Bank of America's regional headquarters in Columbus, Ohio, with artful nods to the city, including this map highlighting railroads and river connections. 'We used that as a metaphor for local community connections, which is a big part of what Bank of America is trying to push here with this office. Then, we found opportunities to even make it more hyperlocal,' Friedman said, explaining that elsewhere in the space, there are buckeye leaves inspired by the nearby Ohio State University that pay homage to the financial institution's involvement with local charities.
Programming & Entertainment
How to Creatively Execute Stunts at Events—Without Sacrificing Safety
Last month's The Fall Guy premiere grabbed headlines with five action-packed stunts on the red carpet. Learn how the team pulled it off—and see some other jaw-dropping stunt moments we've loved at events.
June 10, 2024
Action-Packed Stunts at Events
Programming & Entertainment
Event Personalization Moments That Really Worked
Personal touches, from custom playlists to innovative swag, are redefining attendee engagement. Here, event professionals share some of the most effective personalization moments they've created.
June 7, 2024
For a six-city tour with German gin brand Monkey47, creative marketing agency BMF designed custom silk scarves—which were then styled on site to enhance attendees' personal looks. “We chose scarves over any other branded giveaway because they are definitely having a fashion moment and allowed for guests to still embrace their individuality,” explains Melissa Notaro, a creative director for BMF.
Event Production & Fabrication
Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity
The graphic design platform's largest-ever event drew 3,500 people for a day of keynotes, product demos, community spotlights, activations, and more.
June 6, 2024
Behind the Scenes at Canva Create
Opinion & Experts
Guest Column: 7 Common Anniversary Event Pitfalls and Mitigation Strategies
For many event teams, anniversary celebrations are the most pressure-filled to be perfect. Explore common mistakes and the best practices to mitigate them.
June 6, 2024
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Opinion & Experts
Top Trending Stories on BizBash: May 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
May 31, 2024
During Miami Race Week, Jack Daniel’s Tennessee Whiskey, in collaboration with Universal Music Group for Brands and McLaren Racing, debuted Jack’s Garage in Miami following successful 2023 F1 activations in Austin and Las Vegas. See more: Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix
Experiential Marketing, Activations & Sponsorships
See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs
A custom sensory experience leveraged electroencephalogram technology to measure fans’ responses to Tennessee destinations based on sound.
May 30, 2024
The “Sound Advice' activation leveraged electroencephalogram (EEG) technology to measure consumers’ subconscious affinity toward Tennessee destinations based on their respective sounds.
Brands & Event Pros
Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact
From in-house experiential leads at ESSENCE and poppi to the boundary-breaking minds running their own agencies, these event profs want the life of their work to extend beyond the event itself.
May 28, 2024
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Programming & Entertainment
Smooth Moves: How to Create Engaging Transition Moments at Events
Moving guests from one room to another can be an unexpected place for some surprise-and-delight moments.
May 21, 2024
“We once had a premiere for a show that was set in New Orleans, and transitioning 250 guests from the screening room to the after-party was an opportunity for us to enhance the experience by bringing in a New Orleans-style second line band—who led the entire audience across a busy NYC street,' remembers Vox Media's Tara Reilly. 'It not only created a smooth transition, but it gave our audience an unexpected experience that was memorable and sparked conversation.”
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