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Stand out or stay unseen.
Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Claire Hoffman

Experiential Marketing, Activations & Sponsorships
IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep
The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.
August 16, 2024
Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.
North America
What's New in Event Venues: Strikes, Sustainability, Small Groups, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
August 15, 2024
Ever wanted to sleep among your favorite snack? For lovers of Rice Krispies Treats, that’s now possible at the newly renovated Red Jacket Beach Resort in Cape Cod. The Re-Treat Suite is an immersive takeover with a branded Rice Krispies Treats bed, a marshmallow pillow fort, an in-room “treat yourself” bar, marshmallow beanbags, and cabinets packed with the snack food. The suite is available on a first-come, first-served basis throughout the month of August.
People
The Fascinating Early Jobs of 12 Event Professionals
From tax accountant and Hebrew schoolteacher to American Idol contestant and Army veteran, top event professionals share their unexpected career paths—and lessons learned along the way.
August 13, 2024
Saulo Mohana W Nz7 5 Ev Uwu Unsplash
Event Production & Fabrication
15 Times Oversize Logos Made a Big Impact at Events
Go big or go home, right? From unique photo ops to enhanced brand recognition, oversize logos can leave a lasting impression.
August 9, 2024
Coachella's reputation can be a bit larger than life—so it only makes sense that some of the event design went a bit oversize, too. One fun example? The 20th anniversary of the buzzy Revolve Festival in 2023, which was designed as an otherworldly experience by Blue Revolver and NVE Experience Agency. Oversize florals, mushrooms, and other props complemented a large 'R' logo. See more: Coachella 2023: 40+ Steal-Worthy Event Ideas From the Creativity-Packed Music Festival
Strategy
How to Create a Strong Visual Identity for an Event
From logos to color palettes, here's how to design a visual identity that reinforces your brand and engages attendees.
August 8, 2024
“Repeated exposure to the same visual cues helps embed your brand in the minds of your audience, making it easier for them to recall and prefer your brand over competitors,' says marketing expert Alexa Carlin. 'This is why we did everything a royal purple color for Women Empower X. People saw purple and knew it was our event!”
Event Tech & Tools
Event Tech Check: Tech at the Olympics, Plus New Tools for Event Management, Ticket Sales, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
August 6, 2024
To kick off excitement for the return of the NBA Summer League, the National Basketball Players Association (NBPA) has debuted new immersive fan retail experiences. Continuing its partnership with AI company MeetKai—which developed the NBPA’s first-ever virtual retail space in the metaverse for NBA All-Star Weekend—the association has relaunched the AI-enabled digital twin of the NBPA’s famed bodega-style pop-up shop, the Brotherhood Deli, but with interactive games, exclusive collections for purchase, and improved platform capabilities such as enhanced chat features, new avatar reactions, and more.
Experiential Marketing, Activations & Sponsorships
Comic-Con 2024: 35+ Clever Ways Brands Engaged Pop Culture Fans in San Diego This Year
Here's how Hulu, FX, Adult Swim, Peacock, Paramount+, eBay, and other brands grabbed attention from the convention's 130,000-plus attendees.
August 2, 2024
Hulu's Animayhem
Strategy
What Are Your Tricks for Getting Event Attendees Interacting?
Here's how to make everyone—yes, even the introverts—feel connected at your next event.
August 1, 2024
At a 2019 meetup for Teen Vogue, attendees were encouraged to “grab a card, start a conversation” as an icebreaker. Questions included “What would you do if you were not afraid?” and “How do you practice self-acceptance in your life?” See more: Q&A: How 'Teen Vogue' Is Shaking Up the Traditional Conference Format
Experiential Marketing, Activations & Sponsorships
24 Cool Event Ideas You May Have Missed From Spotify, CÎROC, Instacart, and More
Here’s a look at some steal-worthy ideas we spotted in July 2024.
July 30, 2024
In one room, projection mapping showcased iconic concert moments, while another room spotlighted classic ‘90s sitcoms from the Max library. In a third space, various film and TV scenes were paired with music videos of the songs being played in the scenes. Guests could learn about the creative process behind the pairings.
Strategy
Does Your Event Need a Custom Scent?
The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.
July 26, 2024
How to Use Scents at Events
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Top Stories
Lillet transformed West Village eatery Boucherie into a charming bistro like those seen on the show.
Experiential Marketing, Activations & Sponsorships
Bonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up Experience
The aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”
The Topps activation was part of Capital One All-Star Village at Choctaw Stadium, the former home of the Texas Rangers, who now play at Globe Life Field, which opened in 2020. (Globe Life Field is where the All-Star Game took place.) The All-Star Village aimed to feel like a baseball theme park for fans.
Sports
MLB All-Star Week 2024: How This Trading Card Activation Stole the Spotlight
Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.
Experiential Marketing, Activations & Sponsorships
IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep
The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.
Experiential Marketing, Activations & Sponsorships
Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand
Ever wanted to sleep among your favorite snack? For lovers of Rice Krispies Treats, that’s now possible at the newly renovated Red Jacket Beach Resort in Cape Cod. The Re-Treat Suite is an immersive takeover with a branded Rice Krispies Treats bed, a marshmallow pillow fort, an in-room “treat yourself” bar, marshmallow beanbags, and cabinets packed with the snack food. The suite is available on a first-come, first-served basis throughout the month of August.
North America
What's New in Event Venues: Strikes, Sustainability, Small Groups, and More
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Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
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How e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas Included
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Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand
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The Fascinating Early Jobs of 12 Event Professionals
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IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep
Event Production & Fabrication
15 Times Oversize Logos Made a Big Impact at Events
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