A Must-Read: Get Inspired by These Book Launch Event Ideas

To celebrate the book tour around Rich AF: The Winning Money Mindset That Will Change Your Life, SoFi celebrated financial influencer, podcaster, and money mentor Vivian Tu on Feb. 28 at Élephante in Los Angeles.

Guests were welcomed to their seats with a book decorated with a reading light that illuminated the place cards and added an amber glow to the tablescape.

SoFi’s branding was woven through the decor including tables that were bound together with branded ribbon, blue flowers, and a centerpiece constructed of two books with intricate folds that showcased the SoFi logo on their pages.

To kick off the evening, guests were treated with a welcome cocktail decorated with Rich AF book cover drink accessories. Guests enjoyed a five-course meal and a cake version of Rich AF along with affogatos embellished with the SoFi logo. Event planning and publicity was handled by The Brand Guild. Florals were provided by Nonsense Florals, and the book centerpieces were by Book and Timbers.

Attendees were gifted a swag bag that included a copy of the book and SoFi-branded goodies such as a tote bag, a Stanley Cup, an Alo sweatshirt, and a metal bookmark.

In October 2022, New York-based experiential marketing company Food Truck Promotions partnered with publishing companies Simon & Schuster and Atria Books to launch It Starts With Us by Colleen Hoover. A Citroën truck was transformed into Lily Bloom’s Floral Shop, a nod to the fictional flower shop in both It Ends With Us and the sequel, It Starts With Us.

“Our overall intention with this activation was to bring notable aspects of the story to life, which meant it was up to us to honor Colleen Hoover’s writing and fans’ imaginations,” Britney Lefkovits, head of marketing and operations at Food Truck Promotions, previously told BizBash. She also noted that a mobile activation was chosen rather than a standstill pop-up shop “first and foremost, [because] branded vehicles are inherently attention-grabbing, so they get brands noticed quickly. At the same time, different from a traditional storefront, the mobility of a truck allows you to occupy unconventional and exciting locations.”

Guests could scan a QR code on the truck to win a collection of Colleen Hoover books. Fans who purchased It Starts With Us on site were gifted signed bookplates from Hoover.

To celebrate Fairmont’s release of its new coffee-table book Grand by Nature, the hotel brand held a dinner in April 2022 at Rockefeller Center’s 620 Loft & Garden.

See more: How Fairmont Hotels Brought the Brand's History to Life During Intimate Book Launch Event in NYC

Studio HS, the brand experience and experiential marketing division of H&S Communications, worked with Fairmont to create a detailed event for editors and influencers. The foyer area of the venue was transformed into a study/library with bookshelves that featured copies of Grand by Nature.

See more: How Fairmont Hotels Brought the Brand's History to Life During Intimate Book Launch Event in NYC

Striking ice sculptures, made by Okamoto Studio, encased colorful florals from The Mini Rose Co. The book itself was also frozen in ice with florals matching its cover for an extra wow factor.

See more: How Fairmont Hotels Brought the Brand's History to Life During Intimate Book Launch Event in NYC

During cocktail hour, servers donned Fairmont-branded helmets as a nod to the famous story of Neil Armstrong and Buzz Aldrin getting their first cocktail (after returning to Earth following their famed moon landing) at The Savoy in London, a Fairmont hotel.

See more: How Fairmont Hotels Brought the Brand's History to Life During Intimate Book Launch Event in NYC

In March 2022, Entire Productions CEO Natasha Miller released a memoir about surviving trauma and building a multimillion-dollar event business called Relentless: Homeless Teen to Achieving the Entrepreneur Dream. To celebrate the book launch, Miller was joined by members of the press and event industry, friends and family, and clients at the San Francisco Museum of Modern Art.

Aerial acrobats performed for guests during the reception.