Michele LaufikExperiential Marketing, Activations & SponsorshipsBonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up ExperienceThe aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”August 19, 2024SportsWhy This Hotel Brand Decided to Host a Yearlong Golf TournamentOmni Hotels & Resorts is running a family-focused event series that will culminate with a championship next year.August 14, 2024Experiential Marketing, Activations & SponsorshipsSee How This Food Festival Blazes a Trail Around the U.S.Nationwide live-fire culinary event series Heritage Fire made an inaugural visit to Louisville, Ky., this year.August 12, 2024Experiential Marketing, Activations & SponsorshipsWhat You Might Have Missed During Summer 2024 in the HamptonsTake a peek at the hottest events, pop-ups, and activations that took place in New York’s popular getaway spot this summer season.August 7, 2024SportsNBA 2K25 Summer League: See How Brands Connected Basketball Fans and PlayersThis year marked the 20th anniversary of the annual event in Las Vegas.August 5, 2024Experiential Marketing, Activations & SponsorshipsTales of the Cocktail 2024: See How These Spirits Brands Served Up a Good TimeBrands like Moët Hennessy, Diageo, and Pernod hosted a range of happy hours, dinners, parties, and tastings at the annual cocktail conference in New Orleans.July 31, 2024Sports2024 Paris Olympics: See How Brands Are Winning Over FansFrom AR experiences to chicken wings, brands and sponsors are hosting events and activations tied to the Summer Games that have attendees saying oh la la.July 30, 2024Experiential Marketing, Activations & SponsorshipsStep Inside This Colorful Pop-Up From Primal Kitchen and PinterestThe two brands have teamed up this summer to showcase the condiment brand's products and food trends.July 24, 2024Experiential Marketing, Activations & SponsorshipsSee How the Essence Festival Celebrated Its 30th BirthdayThe annual event featured daytime programming and evening concerts along with brand activations and experiences that included nods to the past three decades.July 22, 2024Experiential Marketing, Activations & SponsorshipsFenty Beauty Has Returned to Roblox—Here’s Why That’s a Smart Marketing MoveThe brand recently relaunched its experience on the gaming platform in conjunction with a new limited-edition product.July 17, 2024Page 1 of 112Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsBonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up ExperienceThe aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”SportsMLB All-Star Week 2024: How This Trading Card Activation Stole the SpotlightExperiential Marketing, Activations & SponsorshipsIKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s SleepExperiential Marketing, Activations & SponsorshipsInside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage BrandNorth AmericaWhat's New in Event Venues: Strikes, Sustainability, Small Groups, and More
