Whirlyball: Eat. Drink. | BizBash

Stand out or stay unseen.

Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Experiential Marketing, Activations & Sponsorships

Bonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up Experience

The aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”

Lillet transformed West Village eatery Boucherie into a charming bistro like those seen on the show.

MLB All-Star Week 2024: How This Trading Card Activation Stole the Spotlight

Topps teamed up with MKG for a home run experience that allowed baseball fans young and old to interact with and learn more about trading cards.

The Topps activation was part of Capital One All-Star Village at Choctaw Stadium, the former home of the Texas Rangers, who now play at Globe Life Field, which opened in 2020. (Globe Life Field is where the All-Star Game took place.) The All-Star Village aimed to feel like a baseball theme park for fans.

Experiential Marketing, Activations & Sponsorships

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.

Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.

Experiential Marketing, Activations & Sponsorships

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

The actress partnered with a floral designer to promote Betty Buzz and her new summer blockbuster, It Ends With Us.

The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.

What's New in Event Venues: Strikes, Sustainability, Small Groups, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

Ever wanted to sleep among your favorite snack? For lovers of Rice Krispies Treats, that’s now possible at the newly renovated Red Jacket Beach Resort in Cape Cod. The Re-Treat Suite is an immersive takeover with a branded Rice Krispies Treats bed, a marshmallow pillow fort, an in-room “treat yourself” bar, marshmallow beanbags, and cabinets packed with the snack food. The suite is available on a first-come, first-served basis throughout the month of August.

How Embassy Suites’ Wellness Offerings Can Enhance Meetings & Events

Traveling for—or planning—a big event? Keep your wellness top-of-mind with Embassy Suites by Hilton.

Wpp 190114 05461

Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

The Fascinating Early Jobs of 12 Event Professionals

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

15 Times Oversize Logos Made a Big Impact at Events

See How This Food Festival Blazes a Trail Around the U.S.

Experiential Marketing, Activations & Sponsorships

Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More

Celebrating its 20th anniversary in Chicago, the music festival had its highest-attended set ever—and became "the Super Bowl of branded experiences."

Between sets, some 100,000 guests per day traversed the steamy, sunny festival grounds in Grant Park.

Why This Hotel Brand Decided to Host a Yearlong Golf Tournament

Omni Hotels & Resorts is running a family-focused event series that will culminate with a championship next year.

The tournament features three divisions: Parent/Child, Grandparent/Grandchild, and PGA Professional with Child or Parent.

Experiential Marketing, Activations & Sponsorships

How e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas Included

The beauty brand's pop-up was a case study in drawing inspiration from a destination, with actors playing Italian grandmothers as brand ambassadors.

The highlight of the Ame.l.f.i Coast Beach Club? The nonnas. Improv actors played the part of Italian grandmothers, who roamed the Beach Club “sharing their best-kept skincare secrets and local traditions with consumers,' according to Jamie D'Attoma, executive vice president and partner at creative agency SHADOW, the firm behind the pop-up.

The Fascinating Early Jobs of 12 Event Professionals

From tax accountant and Hebrew schoolteacher to American Idol contestant and Army veteran, top event professionals share their unexpected career paths—and lessons learned along the way.

Saulo Mohana W Nz7 5 Ev Uwu Unsplash

Le Bon Appetit & 4 Key Ingredients for Fundraising Success

Celebrated chefs cook for a cause in Memphis, Tenn.

Le Bon Appetit 2024

Experiential Marketing, Activations & Sponsorships

See How This Food Festival Blazes a Trail Around the U.S.

Nationwide live-fire culinary event series Heritage Fire made an inaugural visit to Louisville, Ky., this year.

Established in 2010 in Napa Valley, Calif., and produced by event and marketing agency a21, the live-fire culinary event series aims to celebrate pasture diversity and local family farms.

Page 1 of 266