13 Interesting—and Insta-Worthy—Ways to Use Mirrors as Event Decor

At the most recent edition of VidCon, which took place in Anaheim, Calif., in June, Meta’s Creator Lounge featured various immersive, 360-degree environments centered around content capture. Designed and produced by MKG, the space included an eye-catching entrance that promoted Reels video capture with changing lights, an LED screen backdrop, and a mirrored floor. See more: VidCon 2022: 35 Clever Ideas for Trade Show Booths and Brand Activations From the Convention's Big Return

At the third edition of ComplexCon in November 2018, Cadillac launched its new XT4 vehicle during a collaboration with rapper Nas. The car was displayed in an eye-catching booth designed by Hfour that featured LED screens below and reflective, inflatable bubbles above. (The bubbles doubled as a fun selfie opportunity.) The music, art, and fashion-focused event, founded by Pharrell Williams and artist Takashi Murakami, takes place annually in Long Beach, Calif.

In BizBash's own trade show in July 2018, event entertainment company Champagne Creative Group created a futuristic, mirror-theme booth on the exhibit floor that showcased a variety of characters—including a man made from mirrors and a woman posing in a martini glass. See more: 14 Noteworthy Event Ideas & Products From BizBash Live: Los Angeles

Toronto’s Monogram Dinner by Design Presented by Caesarstone took place in January 2016, showcasing interactive dining installations from 12 architecture and interior design firms. Each designer was given free rein over his or her installation; the only directive was that each dining area seat 10 guests. Design Agency built a whimsical setting filled with neon lights and mirrors. The goal of the installation, according to a company rep, was to let diners "experience many other angles of each other." See more: 12 New Design Ideas for Sit-Down Dinners

At the eighth edition of the international business conference C2 Montréal, a space called the “Alter Ego” lab asked attendees to break away from how they perceive themselves, with the goal of making bolder decisions. The three-step experience was held in a mirrored, infinity-style space. Attendees were invited to connect with their alternate persona, develop the character’s identity by drawing on the mirror, and finally, embody their new alter ego. See more: 16 Creative Highlights From a Revamped C2 Montréal

For a wedding in St. Barths, renowned designer Colin Cowie created a series of reflective arches that shrank progressively toward the horizon, aiming to cheat perspective and make guests feel like they were moving into the sea. The chuppah also used a mirrored surface to reflect the beach and surrounding scenery, and clear chairs were chosen to keep the ceremony open, airy, and light.

In May 2017 in New York, Sony Electronics partnered with Tokyo-based artist Kaz Shirane to celebrate the launch of its A1E Bravia OLED TV with a unique audiovisual art exhibit. As the concept of the installation was to redefine the boundaries of light, sound, and space, Shirane designed a site-specific tunnel with reflective geometric panels that projected light spectrums. Sony provided six televisions for Shirane to broadcast original video of changing colors and galactic imagery, which contributed to the visually abstract experience. See more: Sony Launches New TV With Interactive Art Installation

At the tail end of New York Fashion Week in 2021, Dior Beauty revealed its Millefiori Garden pop-up, a retail activation celebrating the new Miss Dior Eau de Parfum. The five-day experience offered shoppable beauty stations, a Miss Dior cafe serving branded lattes, and more. Bicoastal experiential marketing firm AGENC worked closely with the fashion house to design the sensory experience, which included a custom-designed structure that emulated the shape of the Miss Dior Bottle. Renowned floral designer Lewis Miller helped create an infinity flower field mirror room inside the space. See more: See Inside the Dior Beauty Pop-Up That Went Viral During NYFW

The after-party for the SAG Awards, held in Los Angeles in January 2018, featured a nightclub-inspired space with a “reflection” theme. Designer Tony Schubert of Event Eleven covered the space with reflective surfaces, while dramatic, colorful lighting created prisms throughout the space. The theme extended to the photo booth, which was inspired by Yayoi Kusama’s Infinity Mirrors exhibit at the Broad museum, while guests entered the after-party through a tunnel of mirrors (pictured). In addition to evoking a sleek, modern, and technological feel, Schubert told EW.com that the theme worked as a nod to the introspection the entertainment industry had been facing in 2018 after widespread sexual assault allegations. Inside the SAG Awards' Nightclub-Inspired After-Party

The sixth annual Veuve Clicquot Polo Classic, which took place in October 2015 in Los Angeles, added an elegant new Rosé Garden, for which $400 tickets sold out well in advance. In addition to lush floral displays, walls of greenery, bold chandeliers, and shady seating, mirrors in opulent gold frames created a unique take on a gallery wall. See more: What Luxury Spaces Look Like at a Sports Event

The American Ballet Theatre's most recent gala took place in October 2021 in New York. The seated gala featured a variety of eclectic textiles, plus tables arranged in a zig-zag format—an appropriate choice for the event's world premiere of Jessica Lang’s ZigZag. To add more visual interest, guests were seated beneath oversized mirrored globes. Buckley Hall Events handled event management, with decor from Keiko Ellis at Cloud Catering & Events.

At the 10th edition of VidCon, held in July 2019, entertainment company Fullscreen worked with AKJOHNSTON Group to create an upscale, moody lounge featuring an overgrown foliage archway, an emerald green carpet, black draped walls, and crystal chandeliers. A geodesic photo moment incorporated gold mirrors and moss accents. See more: How VidCon Attracts "the Most Media-Savvy Audience in the World"

At the March 2016 edition of Diffa Dining by Design New York, Arteriors' tablescape was inspired by the lost city of Atlantis. It featured agatelike wallpaper, which mimics undulating waves, along with lush tufted-velvet benches, gold accents, and a variety of circular mirrors and other reflective surfaces. The annual fundraiser features top designers, brands, and local talent showcasing their creative and inventive work; proceeds from the event go toward AIDS research and education. See more: 26 Ways to Refresh Seated Dinners