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Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Tracking the Right Metrics for Event Success

This free download unveils how to revolutionize your approach to event planning with precise data tracking.

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Our exclusive white paper, "Tracking the Right Metrics for Event Success," is your ultimate guide to discovering how top industry professionals are utilizing advanced data tracking to enhance attendee engagement, optimize event strategies, and demonstrate the value of their events. Download your complimentary copy below to gain valuable knowledge on refining your event planning approach and maximizing the impact of your events.

Elevate your event game with this free resource today!

Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

Ever wanted to sleep among your favorite snack? For lovers of Rice Krispies Treats, that’s now possible at the newly renovated Red Jacket Beach Resort in Cape Cod. The Re-Treat Suite is an immersive takeover with a branded Rice Krispies Treats bed, a marshmallow pillow fort, an in-room “treat yourself” bar, marshmallow beanbags, and cabinets packed with the snack food. The suite is available on a first-come, first-served basis throughout the month of August.

What's New in Event Venues: Strikes, Sustainability, Small Groups, and More

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How Embassy Suites’ Wellness Offerings Can Enhance Meetings & Events

Experiential Marketing, Activations & Sponsorships

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.

Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.

Experiential Marketing, Activations & Sponsorships

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

The actress partnered with a floral designer to promote Betty Buzz and her new summer blockbuster, It Ends With Us.

The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.

What's New in Event Venues: Strikes, Sustainability, Small Groups, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

Ever wanted to sleep among your favorite snack? For lovers of Rice Krispies Treats, that’s now possible at the newly renovated Red Jacket Beach Resort in Cape Cod. The Re-Treat Suite is an immersive takeover with a branded Rice Krispies Treats bed, a marshmallow pillow fort, an in-room “treat yourself” bar, marshmallow beanbags, and cabinets packed with the snack food. The suite is available on a first-come, first-served basis throughout the month of August.

How Embassy Suites’ Wellness Offerings Can Enhance Meetings & Events

Traveling for—or planning—a big event? Keep your wellness top-of-mind with Embassy Suites by Hilton.

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Experiential Marketing, Activations & Sponsorships

Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More

Celebrating its 20th anniversary in Chicago, the music festival had its highest-attended set ever—and became "the Super Bowl of branded experiences."

Between sets, some 100,000 guests per day traversed the steamy, sunny festival grounds in Grant Park.

Why This Hotel Brand Decided to Host a Yearlong Golf Tournament

Omni Hotels & Resorts is running a family-focused event series that will culminate with a championship next year.

The tournament features three divisions: Parent/Child, Grandparent/Grandchild, and PGA Professional with Child or Parent.

Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

The Fascinating Early Jobs of 12 Event Professionals

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

15 Times Oversize Logos Made a Big Impact at Events

See How This Food Festival Blazes a Trail Around the U.S.

Experiential Marketing, Activations & Sponsorships

How e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas Included

The beauty brand's pop-up was a case study in drawing inspiration from a destination, with actors playing Italian grandmothers as brand ambassadors.

The highlight of the Ame.l.f.i Coast Beach Club? The nonnas. Improv actors played the part of Italian grandmothers, who roamed the Beach Club “sharing their best-kept skincare secrets and local traditions with consumers,' according to Jamie D'Attoma, executive vice president and partner at creative agency SHADOW, the firm behind the pop-up.

The Fascinating Early Jobs of 12 Event Professionals

From tax accountant and Hebrew schoolteacher to American Idol contestant and Army veteran, top event professionals share their unexpected career paths—and lessons learned along the way.

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Le Bon Appetit & 4 Key Ingredients for Fundraising Success

Celebrated chefs cook for a cause in Memphis, Tenn.

Le Bon Appetit 2024

Experiential Marketing, Activations & Sponsorships

See How This Food Festival Blazes a Trail Around the U.S.

Nationwide live-fire culinary event series Heritage Fire made an inaugural visit to Louisville, Ky., this year.

Established in 2010 in Napa Valley, Calif., and produced by event and marketing agency a21, the live-fire culinary event series aims to celebrate pasture diversity and local family farms.

Here's What You Can't Miss at Connect Marketplace 2024

From a Harley-Davidson opening reception to an evening with Lil Jon, here's what attendees can expect this year.

Connect Marketplace 2024 takes place Aug. 27-29 in Milwaukee.

The Power of Authenticity

How photography and videography tell your event's story.

Attendees are engaged in a memorable moment captured by True Colors Creative.

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