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Type: Article
Section: Production & Strategy > Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
How e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas Included
The beauty brand's pop-up was a case study in drawing inspiration from a destination, with actors playing Italian grandmothers as brand ambassadors.
August 13, 2024
The highlight of the Ame.l.f.i Coast Beach Club? The nonnas. Improv actors played the part of Italian grandmothers, who roamed the Beach Club “sharing their best-kept skincare secrets and local traditions with consumers,' according to Jamie D'Attoma, executive vice president and partner at creative agency SHADOW, the firm behind the pop-up.
Experiential Marketing, Activations & Sponsorships
How 'Bachelorette' Star Jenn Tran Hosted a Dream Sleepover for a Group of Key Influencers
To promote the new season of The Bachelorette and celebrate the franchise's first Asian American lead, ABC hosted an overnight gathering full of clever details and meaningful moments.
July 25, 2024
The overnight influencer event was hosted by Jenn Tran, star of season 21 of The Bachelorette.
Experiential Marketing, Activations & Sponsorships
Why This Miami Shopping Destination Is Bringing High-End Brands on the Road
The Bal Harbour Shops Access Pop-Up aims to introduce luxury retail to unexpected, underserved markets as well as bring the South Florida shopping experience to a larger audience.
July 9, 2024
The Bal Harbour Shops Access Pop-Up tour kicked off in Raleigh, North Carolina, and is right now wrapping up an eight-week stay in South Walton, Florida.
Brands & Event Pros
Industry Innovators 2024: 10 Brands That Master Experiential Moments
From a tech giant to a luggage startup, these companies have demonstrated creativity, cleverness, and an overall coolness with their activations, events, and experiences.
June 24, 2024
Industry Innovators2024 Brands Article Article Image
Experiential Marketing, Activations & Sponsorships
Experiential Everywhere: How This Firm Capitalizes on Company Culture to Create Memorable Moments
BizBash sat down with TENFOLD founder and CEO Rachel Friedman to talk about how financial firms are seeing the ROI in experiential design.
June 13, 2024
TENFOLD decked out Bank of America's regional headquarters in Columbus, Ohio, with artful nods to the city, including this map highlighting railroads and river connections. 'We used that as a metaphor for local community connections, which is a big part of what Bank of America is trying to push here with this office. Then, we found opportunities to even make it more hyperlocal,' Friedman said, explaining that elsewhere in the space, there are buckeye leaves inspired by the nearby Ohio State University that pay homage to the financial institution's involvement with local charities.
Experiential Marketing, Activations & Sponsorships
See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs
A custom sensory experience leveraged electroencephalogram technology to measure fans’ responses to Tennessee destinations based on sound.
May 30, 2024
The “Sound Advice' activation leveraged electroencephalogram (EEG) technology to measure consumers’ subconscious affinity toward Tennessee destinations based on their respective sounds.
Brands & Event Pros
Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact
From in-house experiential leads at ESSENCE and poppi to the boundary-breaking minds running their own agencies, these event profs want the life of their work to extend beyond the event itself.
May 28, 2024
Industry Innovators2024 Experiential Event Producers Article V2 Article Image
Experiential Marketing, Activations & Sponsorships
See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival
Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.
May 16, 2024
Expedia's art installation at the 2024 New Orleans Jazz & Heritage Festival was a larger-than-life parasol in a nod to the event's logo, created in partnership with local Colombian artist Basqo Bim (pictured).
Experiential Marketing, Activations & Sponsorships
Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare
The brand's Après Ski(n) pop-ups in New York and Los Angeles were part product demo, part focus group, and all cozy-chic ski vibes.
April 16, 2024
Inside the e.l.f. Apres Ski(n) Pop-Up
Experiential Marketing, Activations & Sponsorships
Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage
The immersive event brought the brand to consumers IRL with plenty of cheeky, squeaky-clean event ideas.
March 13, 2024
The BÉIS Wash popped up in West Hollywood Feb. 24-25.
Experiential Marketing, Activations & Sponsorships
How KIND Convinced Consumers to Break Their New Year's Resolutions
The snack brand teamed up with actress Lana Condor for a faux wellness shop that flipped the script on food-related resolutions.
February 2, 2024
Inside KIND and Lara Condor's 'Better You by Lana' Pop-Up
Experiential Marketing, Activations & Sponsorships
This Stylish Launch Party Used Doritos as Decor (Yes, Really)
Doritos celebrated its new nacho cheese-flavored spirit, in partnership with Empirical, with a design-forward event presented by Eater.
January 12, 2024
Inside the Doritos x Empirical Nacho Cheese Spirit Launch Party
Experiential Marketing, Activations & Sponsorships
Apartment Therapy's 'Small/Cool' Event Shows How Anyone Can Maximize Their Space
The media brand hosted this year’s event at a new location in Brooklyn, expanding its footprint with six additional shoppable spaces that put a focus on savvy home hacks.
October 18, 2023
Apartment Therapy’s 2023 Event in NYC
Experiential Marketing, Activations & Sponsorships
East Meets West: The Clever Ways This Brand Brought the Sights and Flavors of South Korea to London
Food brand Jongga's "Flavourverse" pop-up introduced Londoners to the popular Korean side dish kimchi through chef partnerships, immersive rooms, and unique shopping experiences.
October 13, 2023
Inside the Jongga Flavourverse Pop-Up in London
Experiential Marketing, Activations & Sponsorships
Golden Oldies: Inside ABC's Multifaceted Experiential Campaign for The Golden Bachelor
ABC's iconic red roses are going gold with tonight's premiere of The Golden Bachelor. Here's how the network generated buzz with unique experiential moments and promotions around the country.
September 28, 2023
From Sept. 22-24, the 1950s-style Mel's Drive-In on LA's Sunset Boulevard featured a retro golden look to promote ABC's new senior dating show, The Golden Bachelor, which premieres this evening.
Experiential Marketing, Activations & Sponsorships
Erewhon Partnered with Origins to Make Healthy Habits Cool
A partnership between a luxury grocer and a plant-based skincare brand might not seem like an obvious match made in heaven. However, with brand synergy, anything is possible. This botanical brunch proves just that.
September 21, 2023
How Erewhon Partnered with a Skincare Brand to Make Healthy Habits Cool
Experiential Marketing, Activations & Sponsorships
5 Tips for Hosting a Kid-Friendly Event From Sun Bum's Art Experience
The sunscreen brand hosted a two-day party to promote its new kids SPF collection and celebrate some little artists. Here's why it worked.
September 13, 2023
Sun Bum hosted the event to promote the launch of its new kids SPF collection.
Experiential Marketing, Activations & Sponsorships
Why These Unexpected Brands Took to the Fashion Week Runway
Consumer brands like KitchenAid and Stella Artois have partnered with designers, incorporating themselves into collections in clever ways.
September 11, 2023
In collaboration with global creative director and designer Marta Del Rio, the KitchenAid event introduced a capsule collection of 12 avant-garde designs inspired by its products and Color of the Year.
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