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Section: Production & Strategy
Experiential Marketing, Activations & Sponsorships
See Inside Cheez-It's Diner Experience with Its Over-the-Top Menu Items
Once again, the snack brand created a roadside attraction with a retro eatery in upstate New York.
June 11, 2024
Two hours outside New York City in Woodstock, N.Y., road trippers were invited to a unique eatery—The Cheez-In Diner.
Programming & Entertainment
How to Creatively Execute Stunts at Events—Without Sacrificing Safety
Last month's The Fall Guy premiere grabbed headlines with five action-packed stunts on the red carpet. Learn how the team pulled it off—and see some other jaw-dropping stunt moments we've loved at events.
June 10, 2024
Action-Packed Stunts at Events
Programming & Entertainment
Event Personalization Moments That Really Worked
Personal touches, from custom playlists to innovative swag, are redefining attendee engagement. Here, event professionals share some of the most effective personalization moments they've created.
June 7, 2024
For a six-city tour with German gin brand Monkey47, creative marketing agency BMF designed custom silk scarves—which were then styled on site to enhance attendees' personal looks. “We chose scarves over any other branded giveaway because they are definitely having a fashion moment and allowed for guests to still embrace their individuality,” explains Melissa Notaro, a creative director for BMF.
Event Production & Fabrication
Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity
The graphic design platform's largest-ever event drew 3,500 people for a day of keynotes, product demos, community spotlights, activations, and more.
June 6, 2024
Behind the Scenes at Canva Create
Opinion & Experts
Guest Column: 7 Common Anniversary Event Pitfalls and Mitigation Strategies
For many event teams, anniversary celebrations are the most pressure-filled to be perfect. Explore common mistakes and the best practices to mitigate them.
June 6, 2024
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Experiential Marketing, Activations & Sponsorships
These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season
Welcome the new season by exploring these berry sweet pop-ups.
June 5, 2024
Glow Recipe’s Summertime Activation
Opinion & Experts
Top Trending Stories on BizBash: May 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
May 31, 2024
During Miami Race Week, Jack Daniel’s Tennessee Whiskey, in collaboration with Universal Music Group for Brands and McLaren Racing, debuted Jack’s Garage in Miami following successful 2023 F1 activations in Austin and Las Vegas. See more: Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix
Experiential Marketing, Activations & Sponsorships
See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs
A custom sensory experience leveraged electroencephalogram technology to measure fans’ responses to Tennessee destinations based on sound.
May 30, 2024
The “Sound Advice' activation leveraged electroencephalogram (EEG) technology to measure consumers’ subconscious affinity toward Tennessee destinations based on their respective sounds.
Experiential Marketing, Activations & Sponsorships
30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More
Here’s a look at some steal-worthy ideas we spotted in May 2024.
May 29, 2024
Porsche's Electric Garden Experience
Brands & Event Pros
Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact
From in-house experiential leads at ESSENCE and poppi to the boundary-breaking minds running their own agencies, these event profs want the life of their work to extend beyond the event itself.
May 28, 2024
Industry Innovators2024 Experiential Event Producers Article V2 Article Image
Event Production & Fabrication
Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour
With a theme nodding to the 1999 film, the event was a milestone in philanthropy, raising upward of $68 million this year—all while serving as a case study in brand storytelling.
May 23, 2024
The event space was inspired by NYC above the clouds, as seen through the black-and-white coloring and LED screens displaying the tops of iconic buildings. Signage also displayed “/imagine,” which was meant to be symbolic of an artificial intelligence command to serve as “a metaphor for what we can achieve together,' according to executive producer Lindsay Carroll.
Experiential Marketing, Activations & Sponsorships
Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation
Prime Experience took attendees through an interactive journey into the making of the streaming service's hit series like Fallout, Expats, Mr. & Mrs. Smith, and more.
May 22, 2024
Prime Experience was held in NYA’s main room, which boasts 11,900 square feet of space, high ceilings, and polished concrete floors.
Programming & Entertainment
Smooth Moves: How to Create Engaging Transition Moments at Events
Moving guests from one room to another can be an unexpected place for some surprise-and-delight moments.
May 21, 2024
“We once had a premiere for a show that was set in New Orleans, and transitioning 250 guests from the screening room to the after-party was an opportunity for us to enhance the experience by bringing in a New Orleans-style second line band—who led the entire audience across a busy NYC street,' remembers Vox Media's Tara Reilly. 'It not only created a smooth transition, but it gave our audience an unexpected experience that was memorable and sparked conversation.”
Experiential Marketing, Activations & Sponsorships
See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival
Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.
May 16, 2024
Expedia's art installation at the 2024 New Orleans Jazz & Heritage Festival was a larger-than-life parasol in a nod to the event's logo, created in partnership with local Colombian artist Basqo Bim (pictured).
Experiential Marketing, Activations & Sponsorships
Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition
Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.
May 15, 2024
An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.
Experiential Marketing, Activations & Sponsorships
See How Knix Celebrated Its Customers with This Immersive Brand Trip
The intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.
May 14, 2024
Direct-to-consumer intimates and apparel brand Knix hosted Club Knix to celebrate the launch of its 2024 swim collection. It features new colors, prints, and styles. And for the first time, Knix is offering an extensive range of swim cover-ups and accessories.
Strategy
Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit
Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.
May 13, 2024
'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'
Opinion & Experts
How Event Profs Can Make Mental Health Part of Their Everyday Awareness
May is Mental Health Awareness Month, but mental health in the event industry is not defined by a year, month, week, or day. It’s defined by actively making it part of your everyday awareness for life, Janice Cardinale writes.
May 8, 2024
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