Stand out or stay unseen.
Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

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692 Results
Type: Media Gallery
Section: BizBash Lists
Event Design & Decor
Event Innovators 2018: Nicky Balestrieri & Luigi Tadini
The masterminds behind the Gathery discuss how their cutting-edge work has evolved.
November 13, 2018
“At the Gathery, we’re editors before we are marketers,” Balestrieri explains.
Brands & Event Pros
Top 10 Innovative Brands 2018: #1 Google
Through thoughtful, interactive sponsor activations plus its own massive conferences, Google and its related brands connect with customers in unconventional ways.
October 10, 2018
In January, Google had its first major presence at C.E.S. in several years. Designed as a promotion for Google Assistant, a 6,000-square-foot, three-story “playground” outside the Las Vegas Convention Center highlighted how the assistant can impact consumers’ day-to-day lives.
Brands & Event Pros
Top 10 Innovative Brands 2018: #2 American Express
The brand’s launch of a new campaign in 2018 guided the inspiration for its customer-driven activations, which impressed independently and at major events.
October 10, 2018
American Express held its first international Platinum House at London Fashion Week in September. Graffiti artist Jay Caes created a Brick Lane-inspired mural on a wall composed of Away suitcases. Throughout the weekend, guests received complimentary luggage stickers and could shop select items from the luggage brand's 'travel uniform' program.
Brands & Event Pros
Top 10 Innovative Brands 2018: #3 National Geographic
The network continues to expand upon its franchise events while developing new technology for its audience and guests.
October 10, 2018
At the viewing event for the network’s 10-part series One Strange Rock, in which astronauts tell the story of Earth, guests tested out the brand’s new OSR Space Projection Helmets. The replica space helmets, which National Geographic developed with creative agency McCann New York, use projection technology to create an immersive, virtual experience with footage from the series.
Brands & Event Pros
Top 10 Innovative Brands 2018: #4 Intel
The company is making its advanced technology accessible to consumers through drone shows and immersive activations.
October 10, 2018
Following its Guinness World Record-breaking drone light show at the opening ceremony for the Winter Olympics in Pyeongchang, Intel brought back the performance at the closing ceremony in February. The live 300-drone performance featured creative light illustrations in the sky, including the Olympics mascot Soohorang, a white tiger.
Brands & Event Pros
Top 10 Innovative Brands 2018: #5 Adidas
The sportswear manufacturer has shifted its marketing goals in recent years, focusing on art, music, and D.I.Y. events for fans.
October 10, 2018
Throughout the weekend, 747 Warehouse featured performances by 21 Savage, Playboi Carti, Pusha T, N.E.R.D., and more. The activation also debuted the first Brooklyn Creator Farm Pop-Up, a space for guests to learn about the footwear-making process and design their own shoes, plus the Sound Lab, where local musicians could showcase their work to big-name artists.
Brands & Event Pros
Top 10 Innovative Brands 2018: #6 Bud Light
The beer brand continues to deliver buzzy and humorous activations at major music festivals and sports events.
October 10, 2018
Bud Light held the first Bud Light Getaway Festival this past summer in North Charleston, South Carolina. The event featured headliners such as Sam Hunt, Lil Jon, and Dashboard Confessional.
Brands & Event Pros
Top 10 Innovative Brands 2018: #9 Taco Bell
The fast-food chain reaches its “fans” with quirky on-brand events and pop-ups.
October 10, 2018
Taco Bell celebrated the Canadian debut of its signature Baja Blast drink with a pop-up hair salon that was housed in a tricked-out Airstream trailer, offering passersby free hair colorings using Baja Blast-colored Manic Panic hair dye.
Brands & Event Pros
Top 10 Innovative Brands 2018: Ones to Watch
Seven additional innovative brands we're keeping an eye on this year.
October 10, 2018
Amazon
Home
VidCon 2018: 26 Colorful Ways Brands Targeted Generation Z
At the ninth edition of the online video conference, brands such as Facebook, Twitter, MTV, and YouTube created eye-catching, interactive booths and lounges.
July 10, 2018
MTV 'Cribs' Booth
Event Design & Decor
The 2018 Design Issue: Event Design Rebels
These event trendsetters offer insight into the ever-evolving design process and reflect on the future of the industry.
June 12, 2018
Untitled 1 Web Version
Meetings & Conferences
Innovative Meetings
November 1, 2017
Airbnb transformed a parking lot into “The Oasis,” a home for sponsors, product demonstrations, and interactive stages.
Meetings & Conferences
Most Innovative Meetings 2017: #1 C2 Montréal
Research on human behavior and learning drives programming at this very un-conference.
October 31, 2017
A 360-degree projection surface surrounded the “big top”-style tent.
Meetings & Conferences
Most Innovative Meetings 2017: #2 Airbnb Open
The company that reinvented hospitality is now demonstrating a new model of meeting design.
October 31, 2017
Airbnb’s new “Trips” service, announced at the event by C.E.O. Brian Chesky, inspired the conference’s exploratory design.
Meetings & Conferences
Most Innovative Meetings 2017: #3 South by Southwest
The mammoth event created a chatbot to offer attendees on-demand assistance.
October 31, 2017
A chatbot provided on-demand information for both the festival experiences at SXSW as well as the conferences.
Meetings & Conferences
Most Innovative Meetings 2017: #4 Google I/O
Attendee feedback drove a new design for the developer conference.
October 31, 2017
The amphitheater housed the keynotes and large breakout sessions.
Meetings & Conferences
Most Innovative Meetings 2017: #7 P.G.A. Merchandise Show
Year-round conversations with influential buyers allow organizers to create a successful customized experience.
October 31, 2017
The 2017 show included more than 1,000 exhibiting companies and brands and 40,000 golf industry pros from 90 countries.
Meetings & Conferences
Most Innovative Meetings 2017: #8 Hamptonality Unleashed 2016 Happiest Huddle Ever
The hospitality brand demonstrated how to communicate a distinct message to attendees.
October 31, 2017
Conversation-starters were wrapped around large balls in the ball pit.
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