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Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

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Section: Production & Strategy > Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
Why This Miami Shopping Destination Is Bringing High-End Brands on the Road
The Bal Harbour Shops Access Pop-Up aims to introduce luxury retail to unexpected, underserved markets as well as bring the South Florida shopping experience to a larger audience.
July 9, 2024
The Bal Harbour Shops Access Pop-Up tour kicked off in Raleigh, North Carolina, and is right now wrapping up an eight-week stay in South Walton, Florida.
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2024: 60+ Ways Brands Stole the Show at the Creativity-Packed Festival
Discover how Pinterest, Meta, LinkedIn, TikTok, Spotify, Netflix, and other big brands dazzled attendees at this year's Cannes Lions International Festival of Creativity.
June 28, 2024
The colorful, immersive space invited attendees to step inside a real-life version of the platform, emphasizing its ability to take users from inspiration to action.
Experiential Marketing, Activations & Sponsorships
6 Creative Ways Brands Used the Sky as Their Canvas
From drone shows to punchy banners, see how brands made an impact by making everyone look up.
June 26, 2024
'House of the Dragon' Vhagar the Dragon Wrapped Around the Empire State Building
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Hello Sunshine, Expedia, Crown Royal, and More
Here’s a look at some steal-worthy ideas we spotted in June 2024.
June 25, 2024
Chantecaille Airstream Studio
Brands & Event Pros
Industry Innovators 2024: 10 Brands That Master Experiential Moments
From a tech giant to a luggage startup, these companies have demonstrated creativity, cleverness, and an overall coolness with their activations, events, and experiences.
June 24, 2024
Industry Innovators2024 Brands Article Article Image
Experiential Marketing, Activations & Sponsorships
Gov Ball 2024: See 20+ Activations From New York's Hottest Music Fest
Brand activations showed up and showed out at this year’s Governors Ball Music Festival from the likes of the NBA, Supergoop, Rakuten, Dunkin’, and more.
June 20, 2024
Aviator Nation
Experiential Marketing, Activations & Sponsorships
Pride Month 2024: A Look at Events Celebrating the LGBTQIA+ Community Around the U.S.
Find out what you might have missed during this monthlong series of events and what’s still to come.
June 19, 2024
Drag Queen Story Time
Experiential Marketing, Activations & Sponsorships
Why Tribeca Fest Organizers Expanded One of Its Signature Events
Find out why brand storytelling got a bigger stage at this year's event. Plus, see other events and activations from the annual festival.
June 17, 2024
Tribeca X
Experiential Marketing, Activations & Sponsorships
Experiential Everywhere: How This Firm Capitalizes on Company Culture to Create Memorable Moments
BizBash sat down with TENFOLD founder and CEO Rachel Friedman to talk about how financial firms are seeing the ROI in experiential design.
June 13, 2024
TENFOLD decked out Bank of America's regional headquarters in Columbus, Ohio, with artful nods to the city, including this map highlighting railroads and river connections. 'We used that as a metaphor for local community connections, which is a big part of what Bank of America is trying to push here with this office. Then, we found opportunities to even make it more hyperlocal,' Friedman said, explaining that elsewhere in the space, there are buckeye leaves inspired by the nearby Ohio State University that pay homage to the financial institution's involvement with local charities.
Experiential Marketing, Activations & Sponsorships
Why Is This Outdoor Footwear Brand Hosting a Wedding?
Chaco is traveling around the U.S. this summer, celebrating its 35th birthday with sandal customization and repair—and its first-ever wedding ceremony.
June 12, 2024
Like previous years, outdoor footwear brand Chaco has hit the road with its vintage school bus.
Experiential Marketing, Activations & Sponsorships
See Inside Cheez-It's Diner Experience with Its Over-the-Top Menu Items
Once again, the snack brand created a roadside attraction with a retro eatery in upstate New York.
June 11, 2024
Two hours outside New York City in Woodstock, N.Y., road trippers were invited to a unique eatery—The Cheez-In Diner.
Experiential Marketing, Activations & Sponsorships
These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season
Welcome the new season by exploring these berry sweet pop-ups.
June 5, 2024
Glow Recipe’s Summertime Activation
Experiential Marketing, Activations & Sponsorships
See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs
A custom sensory experience leveraged electroencephalogram technology to measure fans’ responses to Tennessee destinations based on sound.
May 30, 2024
The “Sound Advice' activation leveraged electroencephalogram (EEG) technology to measure consumers’ subconscious affinity toward Tennessee destinations based on their respective sounds.
Experiential Marketing, Activations & Sponsorships
30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More
Here’s a look at some steal-worthy ideas we spotted in May 2024.
May 29, 2024
Porsche's Electric Garden Experience
Brands & Event Pros
Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact
From in-house experiential leads at ESSENCE and poppi to the boundary-breaking minds running their own agencies, these event profs want the life of their work to extend beyond the event itself.
May 28, 2024
Industry Innovators2024 Experiential Event Producers Article V2 Article Image
Experiential Marketing, Activations & Sponsorships
Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation
Prime Experience took attendees through an interactive journey into the making of the streaming service's hit series like Fallout, Expats, Mr. & Mrs. Smith, and more.
May 22, 2024
Prime Experience was held in NYA’s main room, which boasts 11,900 square feet of space, high ceilings, and polished concrete floors.
Experiential Marketing, Activations & Sponsorships
See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival
Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.
May 16, 2024
Expedia's art installation at the 2024 New Orleans Jazz & Heritage Festival was a larger-than-life parasol in a nod to the event's logo, created in partnership with local Colombian artist Basqo Bim (pictured).
Experiential Marketing, Activations & Sponsorships
Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition
Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.
May 15, 2024
An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.
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