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Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

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8,213 Results
Type: Media Gallery
Section: Production & Strategy
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.
July 1, 2024
At Lollapalooza 2019, Pepsi offered shade under a giant prop rainbow. Guests could also swing under cloud-shaped balloons. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2024: 60+ Ways Brands Stole the Show at the Creativity-Packed Festival
Discover how Pinterest, Meta, LinkedIn, TikTok, Spotify, Netflix, and other big brands dazzled attendees at this year's Cannes Lions International Festival of Creativity.
June 28, 2024
The colorful, immersive space invited attendees to step inside a real-life version of the platform, emphasizing its ability to take users from inspiration to action.
Experiential Marketing, Activations & Sponsorships
6 Creative Ways Brands Used the Sky as Their Canvas
From drone shows to punchy banners, see how brands made an impact by making everyone look up.
June 26, 2024
'House of the Dragon' Vhagar the Dragon Wrapped Around the Empire State Building
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Hello Sunshine, Expedia, Crown Royal, and More
Here’s a look at some steal-worthy ideas we spotted in June 2024.
June 25, 2024
Chantecaille Airstream Studio
Experiential Marketing, Activations & Sponsorships
Gov Ball 2024: See 20+ Activations From New York's Hottest Music Fest
Brand activations showed up and showed out at this year’s Governors Ball Music Festival from the likes of the NBA, Supergoop, Rakuten, Dunkin’, and more.
June 20, 2024
Aviator Nation
Experiential Marketing, Activations & Sponsorships
Pride Month 2024: A Look at Events Celebrating the LGBTQIA+ Community Around the U.S.
Find out what you might have missed during this monthlong series of events and what’s still to come.
June 19, 2024
Drag Queen Story Time
Experiential Marketing, Activations & Sponsorships
Why Tribeca Fest Organizers Expanded One of Its Signature Events
Find out why brand storytelling got a bigger stage at this year's event. Plus, see other events and activations from the annual festival.
June 17, 2024
Tribeca X
Experiential Marketing, Activations & Sponsorships
Why Is This Outdoor Footwear Brand Hosting a Wedding?
Chaco is traveling around the U.S. this summer, celebrating its 35th birthday with sandal customization and repair—and its first-ever wedding ceremony.
June 12, 2024
Like previous years, outdoor footwear brand Chaco has hit the road with its vintage school bus.
Experiential Marketing, Activations & Sponsorships
See Inside Cheez-It's Diner Experience with Its Over-the-Top Menu Items
Once again, the snack brand created a roadside attraction with a retro eatery in upstate New York.
June 11, 2024
Two hours outside New York City in Woodstock, N.Y., road trippers were invited to a unique eatery—The Cheez-In Diner.
Experiential Marketing, Activations & Sponsorships
These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season
Welcome the new season by exploring these berry sweet pop-ups.
June 5, 2024
Glow Recipe’s Summertime Activation
Experiential Marketing, Activations & Sponsorships
30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More
Here’s a look at some steal-worthy ideas we spotted in May 2024.
May 29, 2024
Porsche's Electric Garden Experience
Event Production & Fabrication
Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour
With a theme nodding to the 1999 film, the event was a milestone in philanthropy, raising upward of $68 million this year—all while serving as a case study in brand storytelling.
May 23, 2024
The event space was inspired by NYC above the clouds, as seen through the black-and-white coloring and LED screens displaying the tops of iconic buildings. Signage also displayed “/imagine,” which was meant to be symbolic of an artificial intelligence command to serve as “a metaphor for what we can achieve together,' according to executive producer Lindsay Carroll.
Experiential Marketing, Activations & Sponsorships
Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation
Prime Experience took attendees through an interactive journey into the making of the streaming service's hit series like Fallout, Expats, Mr. & Mrs. Smith, and more.
May 22, 2024
Prime Experience was held in NYA’s main room, which boasts 11,900 square feet of space, high ceilings, and polished concrete floors.
Experiential Marketing, Activations & Sponsorships
Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition
Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.
May 15, 2024
An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.
Experiential Marketing, Activations & Sponsorships
See How Knix Celebrated Its Customers with This Immersive Brand Trip
The intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.
May 14, 2024
Direct-to-consumer intimates and apparel brand Knix hosted Club Knix to celebrate the launch of its 2024 swim collection. It features new colors, prints, and styles. And for the first time, Knix is offering an extensive range of swim cover-ups and accessories.
Strategy
Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit
Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.
May 13, 2024
'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'
Experiential Marketing, Activations & Sponsorships
White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands
CNN, The Wall Street Journal, Axios, and other media mavens hosted a range of events to celebrate the annual dinner in Washington, D.C.
May 7, 2024
CNN's 'Our Cup of Tea: The WHCD Finale' Brunch Event
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More
Here’s a look at some steal-worthy ideas we spotted in April 2024.
April 30, 2024
Phish at The Sphere
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