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Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

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Section: Production & Strategy > Opinion & Experts
Opinion & Experts
7 Top Event Trends to Watch Out for in 2024
What’s the hot new conference destination this year? Is pickleball still popular for team building? Here, trend-setting event profs weigh in on what will define the industry in 2024.
January 3, 2024
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Opinion & Experts
11 Event Industry Trends That Surprised Us in 2023
From the rapid adoption of AI to challenges with RFPs to a rise in regional micro-events, here are the trends that caught our readers by surprise this year.
December 22, 2023
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Opinion & Experts
8 Cost-Effective Ways to Make Your Team Feel Appreciated This Season
'Tis the season for recognizing your employees' hard work. Team recognition programs have a wide variety of benefits—and no, they don't need to break the bank.
December 8, 2023
“Take a moment to craft individual handwritten notes for each team member, expressing sincere appreciation for their unique contributions and accomplishments,” suggests Alicia Jenelle, director of experiential event production at The Jenelle Group Inc. “In a digital era, sending a handwritten message along with a gift card via mail to their home can have a significant impact.'
Opinion & Experts
Top Trending Stories on BizBash: November 2023
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event pros have been reading this month.
November 27, 2023
One of our 'Conferences That Captivate' honorees, Walmart Associates Week brought together almost 15,000 Walmart employees from around the globe to celebrate their achievements, reflect on the brand's values, and look to the future. Produced by LEO Events, the main gathering took place on the University of Arkansas campus from May 31 to June 2; it was also streamed to more than 150,000 people. See more: Conferences That Captivate: Walmart Associates Week 2023
Opinion & Experts
What Event Industry Advancements Are You Most Thankful For?
In honor of Thanksgiving, we asked event professionals of all types to reflect on the industry changes they're grateful for right now.
November 21, 2023
At BizBash, we're thankful for the incredible creativity we get to witness day in and day out from this resilient industry—so we're reflecting on one of our all-time favorite Thanksgiving activations, when Ocean Spray hosted a dinner party set in a 20- by 60-foot cranberry bog (filled with an estimated 1 million cranberries!) in the middle of New York's Rockefeller Center. See more: How Ocean Spray Helped First-Timers Get Ready for Thanksgiving
Opinion & Experts
From the Desk of David Adler: Unlocking the Power of Perennials in the Event Industry
Here's why this cross-generational group has the power to redefine not just how we see people, but how we design and execute events.
November 10, 2023
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Opinion & Experts
From the Desk of David Adler: Unpacking the Psychology of Event Trends From 1950 to 2023
BizBash chairman and founder David Adler revisits each era to understand not just what made these trends tick then, but why they continue to resonate today.
November 3, 2023
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Opinion & Experts
Top Trending Stories on BizBash: October 2023
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event pros have been reading this month.
October 27, 2023
Hulu returned as Austin City Limits' streaming partner, airing select shows from the festival to people at home. For this year’s public-facing activation, the brand partnered with production company LiveNation and fabricator Raven PMG to turn its Hulu House into an escape room-esque game where people walked through a maze and landed in a living room, where they had to figure out the answer to a riddle. See more: Austin City Limits 2023: 13 Top Brand Activations From the Music Fest
Opinion & Experts
Readers' Forum: When Did You First Know You Wanted to Work in Events?
Event professionals of all types share what first drew them to the industry—and what keeps them there.
October 20, 2023
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Opinion & Experts
Meet Our Advisory Board for the BizBash Event Experience Awards
Learn more about who will be judging submissions—and what they're looking for in a winning one.
October 6, 2023
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Opinion & Experts
What Event Profs Can Learn From Caesars and MGM’s Recent Cyberattacks
A cybersecurity expert discusses what hospitality professionals can do in a time of digital crisis.
October 4, 2023
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Opinion & Experts
Top Trending Stories on BizBash: September 2023
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event pros have been reading this month.
September 29, 2023
Slinkys, Nintendo 64, butterfly clips, inflatable furniture. All of this could be found at a certain tech company's '90s summer picnic for about 350 people held Aug. 24 at The Bridge Yard in the San Francisco Bay Area. Produced by Glow Events, the corporate get-together for employees was a master class in perfecting a theme and putting it all in the details. See more: This Corporate Event Has All the '90s Decor Inspo You Need
Opinion & Experts
This Experiential Agency Thinks Like a Brand—Because Now It Has One
Ryan Glick, founder of Coffee 'n Clothes, shares with BizBash his plans to rebrand his agency while starting his own coffee brand.
September 27, 2023
How This Experiential Agency Plans to Foray Into Retail
Opinion & Experts
My Favorite Vendors: 3 Event Profs Share Their Go-To Partners
From caterers and photographers to AV experts and entertainers, these event profs spotlight standout vendors across the U.S.
September 8, 2023
Cannonball Productions is the mind behind Seltzerland, a festival that brings together spiked seltzer industry giants and local brands alike for a festival tour across the U.S. Read more: Inside Seltzerland 2022: Tasting Tours, On-Site Activations, Branded Booths, and More
Opinion & Experts
Top Trending Stories on BizBash: August 2023
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event pros have been reading this month.
August 25, 2023
At Lollapalooza 2023, the Adobe Art Garden held 3D sculptures representing works from Chicago creators. QR codes scattered throughout the activation taught guests more about the sculptures and allowed them to unlock Adobe Express templates they could use in social media posts from the fest. See more: Lollapalooza 2023: 13 Chart-Topping Activations From Dunkin', Liquid Death, Coke, and More
Opinion & Experts
#EventProfs: How Do You Fight Imposter Syndrome?
We asked top-level event professionals how they fight those creeping moments of self-doubt. Get inspired by their moving, funny tips for learning to trust their own knowledge and experience.
August 22, 2023
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Opinion & Experts
From the Desk of David Adler: Navigating the Power and Dark Side of Parasocial Relationships
BizBash's chairman and founder David Adler discusses how event profs can embrace the power of parasocial relationships while navigating their complexities responsibly.
August 17, 2023
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Opinion & Experts
5 Things I Can't Live Without: Event Profs Share Their Go-To Tricks and Tools
Ever wonder how busy event professionals seemingly do it all? We asked them to spill their secrets.
August 8, 2023
Event Profs Share Their Go-To Tricks and Tools
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