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1,062 Results
Type: Media Gallery
Section: Production & Strategy > Strategy
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.
July 1, 2024
At Lollapalooza 2019, Pepsi offered shade under a giant prop rainbow. Guests could also swing under cloud-shaped balloons. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery
Strategy
Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit
Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.
May 13, 2024
'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'
Strategy
Best of Both Worlds: How Event Pros Are Finding Balance in Hybrid Events
With large in-person events on the backburner, hybrid events have gained traction as a staple for future event models.
January 4, 2021
“The overall scale of the wedding was much more compact,” explained Zani. “Instead of decorating an entire venue, vignettes in the couples' style were created for each of the moments that they wanted to capture. We used sketches and storyboards to communicate and discuss these vignettes with the couple ahead of time so they could be involved in how the virtual audience experienced what was happening in the venue.”
Strategy
Entertainment Industry Events
February 24, 2020
1. Upfront Week
Strategy
How The Atlantic Festival Created a Headline-Making Event
A dynamic speaker lineup—from Nancy Pelosi to Yo-Yo Ma to Arnold Schwarzenegger—gave the conference a sense of urgency.
October 21, 2019
Cellist Yo-Yo Ma performed as well as spoke at the conference, pictured here on stage with the musician Chris Thile.
Event Design & Decor
What It Took to Produce the San Francisco Symphony's Biggest Gala Yet
For its 108th season, the symphony paid tribute to longtime conductor Michael Tilson Thomas with playful details and surprise and delight moments. Here's how producers Blueprint Studios pulled off the seven-hour affair.
September 17, 2019
The Patrons Pavilion featured custom-fabricated fringe chandeliers, weighing 12,000 pounds, highlighted by more than 3,000 cascading gold pendants. White leather seating and tall floral arrangements completed the look.
Strategy
Inside the Event Strategy for Five Brands at the 2019 Food & Wine Classic in Aspen
A look at a surprise pop-up dinner, the debut of CBD, and more at the picturesque food festival.
July 1, 2019
Chefs posed outside the Top of the Mountain Party, which was hosted by Wines From Spain. The image, taken nearly every year with the mountain backdrop, is a class photo of sorts.
Strategy
Governors Ball 2019: 29 Instagrammable Ideas From Festival Organizers and Sponsors
See how Bud Light, Aperol Spritz, American Eagle, Honda, Google Pixel, and more engaged with attendees off the festival stages.
June 10, 2019
Governors Ball 2019
Strategy
12 Highlights From the First Collision Tech Conference in Canada
The sixth annual tech conference came to Toronto for the first time in 2019, bringing celebrity speakers, a women-focused tech program, and interactive sponsor activations.
June 6, 2019
The first Collision in Canada took place May 20 to 23 at the Enercare Centre, featuring 730 speakers including Canadian Prime Minister Justin Trudeau. Collision’s in-house design team helms all areas of the event, from stage design and signage to designing accreditation badges and the conference app. The team consists of more than 200 employees based in Dublin, Lisbon, Toronto, and Hong Kong.
Strategy
See an Absolut Bar That Accepted Recyclables as Currency
Absolut celebrated the launch of its sustainability platform with an Earth Day event that invited New Yorkers to exchange recyclables for cocktails. The vodka brand also unveiled an interactive billboard in Los Angeles.
April 29, 2019
A step-and-repeat wall displayed a moss replica of the Absolut bottle against a wall of reclaimed wood, which featured the name of the event. White flowers poured out of a blue recycling bin and shopping cart.
Strategy
12 New Green Venues for Meetings and Events in 2019
These new and renovated convention centers, hotels, restaurants, and other event venues are making a commitment to eco-friendly events.
April 16, 2019
Portola Hotel & Spa
Strategy
How Creative Sponsorships Help This Music Festival Reach Miami’s Millennials
Strong headliners, multisensory installations, and surprise activations combine to help III Points compete against more established festivals.
February 25, 2019
Hoisted by a construction crane, a disco ball served as a focal point of the Mind Melt stage.
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February 20, 2019
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February 20, 2019
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February 20, 2019
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February 20, 2019
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