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Type: Article
Section: Production & Strategy > Sports Events
Sports Events
Breaking Down the 25-Brand, On-Campus Build at the 2023 Miami Open
Hard Rock Stadium played host to spectators and brands throughout the famed two-week tennis tournament, and an open-campus concept offered the slew of brands in attendance creative freedom.
April 7, 2023
Miami Open 2023
Sports Events
‘Our Culture Is Always On Because the Internet Is Always On’: Barstool Sports CEO Talks Success, Sacrifice, and Events
Erika Ayers, the first CEO of Barstool Sports, sat down with BizBash to talk about the company’s hold on pop culture, its continued success—and how events fit into the bigger picture.
March 27, 2023
Barstool Sports CEO Talks Success, Sacrifice, and Events
Sports Events
How NBC Sports and Premier League Hosted a Huge Fan Event Inside a Theme Park
Universal CityWalk in Orlando was recently home to a Premier League Mornings Live fan fest for two days, celebrating fans of world-class soccer.
February 16, 2023
How NBC Sports & Premier League Hosted a Huge Fan Event Inside a Theme Park
Sports Events
Inside the Inaugural Sports Illustrated Golf Invitational
The famed American sports magazine teed off Big Game Weekend with its first-ever golf invitational. The $10,000-per-foursome affair featured a drone-drop shotgun start, play-to-win touchpoints, and more.
February 15, 2023
Sports Illustrated Kicks Off Big Game Weekend
Sports Events
RCX Sports Talks The Pro Bowl’s Brand-New Format and Bringing Experiential to Everyone
Leadership at RCX Sports, a leading company behind the Pro Bowl Games, gives tips for building partnerships with big-name brands—and how they keep their experiences both inclusive and exclusive.
February 10, 2023
RCX Sports Talks The Pro Bowl’s Brand-New Format and More
Sports Events
A Look at Michelob ULTRA’s Golf-Inspired Super Bowl LVII Marketing Strategy
Michelob ULTRA’s vice president of marketing discusses the brand’s multi-fold approach to game day, which includes ad spots, limited-edition products, and a live event.
February 1, 2023
Michelob ULTRA’s Golf-Inspired Super Bowl Marketing Strategy
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