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Type: Article
Section: Production & Strategy
Experiential Marketing, Activations & Sponsorships
See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival
Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.
May 16, 2024
Expedia's art installation at the 2024 New Orleans Jazz & Heritage Festival was a larger-than-life parasol in a nod to the event's logo, created in partnership with local Colombian artist Basqo Bim (pictured).
Opinion & Experts
How Event Profs Can Make Mental Health Part of Their Everyday Awareness
May is Mental Health Awareness Month, but mental health in the event industry is not defined by a year, month, week, or day. It’s defined by actively making it part of your everyday awareness for life, Janice Cardinale writes.
May 8, 2024
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Event Production & Fabrication
How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience
To celebrate the beloved series' first-ever extended-length episode, Disney Branded Television transported celebrities and their children into the show's adorable animated world.
May 3, 2024
On April 13, Disney Branded Television hosted a VIP premiere event to celebrate Bluey's first-ever extended-length episode, 'The Sign.'
Opinion & Experts
5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More
These event profs spotlight their go-to partners.
May 2, 2024
Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto
Strategy
How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest
We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.
May 1, 2024
The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.
Opinion & Experts
Top Trending Stories on BizBash: April 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
April 30, 2024
Pinterest's first-ever Coachella activation was called Manifest Station, a fashion and beauty experience produced by experiential agency MKG. The space encouraged festivalgoers to evoke the nostalgic fashion of Coachella in decades past, while also tapping into current Pinterest-identified trends like “Lana Del Rey core” and “2014 core.' See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Opinion & Experts
My Favorite Vendors: 5 Event Profs in the U.S. Share Their Go-To Partners
Event professionals reveal their preferred vendors across AV, catering, photography, rentals, and more.
April 23, 2024
'Their inventory is stunning; their team in office and at load-in are always polite and patient; and they just stand apart from any other rental company we’ve worked with,' said Kapture Vision CEO Nilo G. Low of her preferred rental partner, Taylor Creative Inc. Pictured here are the Soren sofa, Sven chair, and Sigrid stool.
Opinion & Experts
FX's Event Head Shares 7 Rules for Creating Effective Consumer Activations
FX’s Kenya Hardaway shares her top tips for connecting with consumers, developing an event narrative, integrating technology, and more.
April 17, 2024
Kenya Hardaway and her team recently celebrated FX's buzzy new series A Murder at the End of the World with a dinner party that used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting. See more: See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party
Experiential Marketing, Activations & Sponsorships
Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare
The brand's Après Ski(n) pop-ups in New York and Los Angeles were part product demo, part focus group, and all cozy-chic ski vibes.
April 16, 2024
Inside the e.l.f. Apres Ski(n) Pop-Up
Brands & Event Pros
Meet the 2024 BizBash 40 Under 40: Event Profs with Endless Impact
BizBash highlights impressive industry leaders who have made an early mark on the meeting and event industry—before even celebrating their 40th birthday.
April 8, 2024
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Programming & Entertainment
Q&A: How Neon Carnival Became One of the Year's Most Coveted Event Invites
Hospitality veteran Brent Bolthouse discusses why the Coachella-adjacent party has stood the test of time, why he refuses to sell tickets, and the hospitality trends he's loving (and hating) right now.
April 4, 2024
Brent Bolthouse Discusses Neon Carnival 2024
Event Production & Fabrication
How D.C.'s Cherry Blossom Festival Took Over the City's Busy Union Station for an Evening
After more than a decade at a previous venue, the festival's annual Pink Tie Party was hosted at the train station for a travel-themed soiree.
April 1, 2024
This year, for the first time, the annual Pink Tie Party was held at D.C.'s Union Station.
Opinion & Experts
Top Trending Stories on BizBash: March 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
March 29, 2024
Sometimes the venue can be the real star of an event. And for the U.S. premiere of Dune: Part Two, which took place in New York City on Feb. 25, the Warner Bros. events team identified the perfect after-party location—the American Museum of Natural History’s Gilder Center for Science, Education, and Innovation. See more: See Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-Party
Opinion & Experts
8 Event Profs Share Failures and Tough Lessons Learned
From overly explosive fireworks to a lack of enthusiasm for a theme, these event mishaps ultimately led to career growth.
March 27, 2024
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Programming & Entertainment
7 Important Tips for Working with Event DJs
The right DJ can make or break the vibe of your event. Here are some tips for getting it right.
March 22, 2024
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Experiential Marketing, Activations & Sponsorships
Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage
The immersive event brought the brand to consumers IRL with plenty of cheeky, squeaky-clean event ideas.
March 13, 2024
The BÉIS Wash popped up in West Hollywood Feb. 24-25.
Event Production & Fabrication
How Dropbox's Unique Summit Theme Leaned Into the Power of Blank Spaces
The two-day event embraced reflections, shadows, and empty spaces that served as a metaphor for the creative process.
March 12, 2024
The Dropbox Design Summit's Unique Event Theme
Opinion & Experts
How Event Vendors Can Spot Scams
Did an inquiry hit your inbox that seems too good to be true? Outsmart scammers by keeping an eye out for these red flags.
March 8, 2024
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