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Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

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Section: Production & Strategy > Strategy
Production & Strategy
Why Influencer Marketing Continues to Be an Effective Event Strategy
Industry pros and brand execs share their insight on attracting social media stars and why they remain the real MVPs at events.
April 17, 2023
At the PBS event, notable attendees included Chloé Lukasiak (pictured), who boasts close to eight million followers on Instagram, and Caitlin Bea, who has 126,000 followers on the platform.
Strategy
Planning Your 2023 Programming? Here's 8 Tips for Booking Event Speakers Now
AAE Speakers Bureau’s second annual benchmark report reveals a larger focus on corporate culture and event attendance—while also addressing economic uncertainty—and tips for tackling controversial topics.
April 11, 2023
Tips for Booking Event Speakers in 2023
Strategy
Should You Be Mapping the Emotional Journey of Your Event Guests?
The team at Exclamation Group thinks so. Here, the co-founders share how they strategically map attendees' emotions to build meaningful events for the likes of L'Oréal, Swarovski, and Dom Pérignon.
April 7, 2023
Should You Be Mapping the Emotional Journey of Your Event Guests?
Strategy
Guest Column: How Black-Founded Festivals are Engaging Fans & Brands Through Live Music
A unifier in Black culture is music, and with more than 18 million Black Americans attending music fests each year, they make for a great opportunity to engage this demographic authentically. Find out how, courtesy of Live Nation's Shavonne Dargan.
April 6, 2023
How Black-Founded Fests Engage Fans with Live Music
Strategy
What Event Planners Need to Know About Crowd Science
By understanding attendee behavior and movement, organizers can keep guests safe and save money.
March 29, 2023
What Event Planners Need to Know About Crowd Science
Strategy
Checklist: 10 Things To Do As Soon As Your Event Ends
The work doesn't end just because the guests are gone. Before you take a much-deserved break, here are some key things you should do as soon as the venue's doors close.
March 9, 2023
Things To Do As Soon As Your Event Ends
Strategy
10 Ways to Create Events for Introverts
From clear communication to built-in breaks to low-pressure conversation starters, here are some ways to accommodate different personality types at your next gathering.
January 24, 2023
How to Create Events for Introverts
Industry Insiders
The Secret to Creating Killer Content Your Audience Loves
Hubilo
Here's how to give your content the edge it needs to win hearts and minds.
January 17, 2023
Hubilo, Content Strategy, Content Creation
Industry Insiders
First Step of Event Planning: Understand Your Event Target Audience
6connex
Building a solid sales and marketing pipeline through events means first finding your target audience.
December 19, 2022
6connex, event technology, event tech, event marketing
Strategy
The Knot Shares Social Media Tips and Steal-Worthy Strategies for Event Profs
See how and why the wedding-planning website is building grand affinity through its social media—plus, get inspired by the team’s social posts, and scroll for top takeaways to implement into your brand.
December 13, 2022
Tips for Marketing Courtesy of The Knot
Strategy
New Year, New You: How to Pull off a Successful Event Company Rebrand
Considering a name or logo change for your event business? Review this advice from experts who have been there.
December 9, 2022
How to Rebrand Your Event Company
Strategy
Why Sustainability Is a Smart Business Strategy, and Other Insights From an Eco Expert
Marley Finnegan, the founder of Purpose Sustainability Strategy and Purpose Net Zero, discusses why sustainability is the indisputable future of the events business—and how going green can actually help your event budget.
November 16, 2022
Why Sustainability Is a Smart Biz Strategy
Industry Insiders
How PRG Is Turning Event Participants Into Event Creators
PRG—Production Resource Group
It's time to rethink the top-down, schoolroom approach to events.
November 9, 2022
PRG Production Resource Group, Maritz Global Events
Strategy
5 Tips for Marketing Your Events During Turbulent Times
There's a lot of uncertainty in the world right now. Here's how to cut through the noise—without seeming tone deaf.
August 9, 2022
Event Marketing in Tough Times
Strategy
How This Plant-Based Brand Stole the Show at This Summer's Music Festivals
Just Egg sought to feed the masses by debuting an ambitious activation campaign at events like EDC, Bonnaroo, and more.
July 27, 2022
This Plant-Based Brand Stole the Show
Industry Insiders
5 Effective and Innovative Ways to Do Branding Right at Virtual Events
Hubilo
Creating a virtual experience that allows your branding to shine through is key to engaging attendees and sponsors. Here’s where to start.
June 1, 2022
Hubilo, Virtual Events, Hybrid Events
Strategy
How Apartment Therapy Used Data and Metrics to Power Its 'Small/Cool' Event in NYC
The Small/Cool Experience was back full throttle this year, utilizing metrics from the past two years of COVID-induced hybrid and virtual experiences to give attendees all the home decor inspiration and shopping capabilities they wanted.
May 23, 2022
Apartment Therapy's 2022 Event in NYC
Strategy
How Retail Brands are Tapping Event Professionals Right Now
From intimate brunches to large, interactive experiences, here are three ways different retail brands used event professionals to make their events stand out from the crowd.
May 13, 2022
Retail Brands Tapping Event Professionals Right Now
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