Stand out or stay unseen.

Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Sports: Page 2

Why This Florida City Is Investing in Sports Tourism

With the establishment of the Jacksonville Sports Foundation, Jacksonville aims to boost the local economy and unite the community through diverse sporting events.

Jacksonville Sports Foundation's Launch

Summer Sponsorships: Unleashing the Power of Outdoor Activations

From captivating challenges to thrilling sports simulators, bring your brand to life with outdoor activations that harness the energy of summer.

Giant Human Claw Machine | Experience by Interactive Entertainment Group

Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

Get an inside look at Hard Rock Stadium’s Formula 1 strategic planning and execution, along with on-track brand highlights and the best off-track moments from Miami Race Week 2024.

2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships

At this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.

This year marked the 150th running of the Kentucky Derby.

2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride

The annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.

EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month

The video game developer and Spanish football league LALIGA demonstrated their commitment to "grassroots football" by redesigning pitches located in Spain, South Africa, Mexico, and Singapore.

EA Sports and LALIGA recently worked with local governments to create safe, social spaces for young aspiring footballers to practice and develop their skills at revitalized pitches located in Málaga, Spain (pictured); Cape Town, South Africa; Jalisco, Mexico; and Singapore.

Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

The Fascinating Early Jobs of 12 Event Professionals

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

15 Times Oversize Logos Made a Big Impact at Events

See How This Food Festival Blazes a Trail Around the U.S.

Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It

A recent study revealed that nearly one-third of millennials and Gen Zers want to travel to a sporting event this year. It’s the perfect excuse for event profs to roll up their sleeves and think up experiences worthy of paying top dollar.

The Rise of Sports Travel: Why People Are Spending More on Sports, Plus How Destinations Capitalize on It

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.

Woman Start22 Boston M22

Team Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena

Looking to make a corporate get-together especially memorable? Tap a stadium or arena. We chat with two experts on how to do it right.

One quick tip: Ask a stadium/arena's private events team about outdoor rentals. Shuck Cancer New Orleans did just that for its event at the Caesars Superdome.

WrestleMania XL: Step Inside This Year’s New Fan Experience

For the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.

According to the WWE, WrestleMania XL is “the most successful and highest-grossing event in company history,” with 145,298 in attendance at Lincoln Financial Field over two nights.

Women's Final Four 2024: How Brands Helped Celebrate a Record-Breaking Season

See how companies like AT&T, Nissan, and Fierce Lab connected with Clevelanders at the end of a history-making season for women's college basketball.

Fans could partake in Drive the City, a dribbling activation that challenged participants to weave through street signs, barricades, buildings, inspirational messages, and the 2024 Nissan Rogue on their way to the basket.

Men’s Final Four Fan Fest 2024: See How Brands Stood Out Among All the Hoopla

Brands including Capital One, AT&T, and Wilson joined in on the madness in Phoenix with over-the-top activations and immersive experiences.

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