Ian ZelayaExperiential Marketing, Activations & SponsorshipsInside the New Experience That Takes You Into Bravo’s Reality TV UniverseThe Diamonds and Rosé Experience offers dining, merch, photo ops, and weekly events inspired by Bravo’s mainstay franchises, including The Real Housewives and Below Deck.August 8, 2024Event Design & Decor16 Design and Catering Ideas to Inspire Your Summer Olympics-Themed EventsFrom edible tennis balls to branded rock-climbing walls, these concepts are ideal for gatherings tied to the upcoming Olympic Games in Paris.July 10, 2024Opinion & ExpertsHow Did You Handle a Weather-Related Event Disaster?Be it hurricanes or heat waves, severe weather can sometimes be unavoidable on the day of an event. Here’s how planners dealt with extreme circumstances under pressure.December 9, 2019Brands & Event ProsEvent Innovators 2019: Top 10 Innovative BrandsThis diverse group of companies uses experiential marketing in increasingly clever ways.November 19, 2019Brands & Event ProsTop 10 Innovative Brands 2019: #1 Bud LightThe beer brand tapped into nostalgia for its Dive Bar series, launched a new music festival for the Super Bowl, and inserted itself into one of 2019’s most viral moments.November 19, 2019Brands & Event ProsTop 10 Innovative Brands 2019: #2 American ExpressThe financial services company elevated its signature activations at major festivals and sports events—while also creating unique standalone experiences for cardholders.November 19, 2019RentalsSmooth Like: 12 Velvet Items For RentThese velvet seating options, decor items, and more provide updated vintage flair to events.November 18, 2019Brands & Event ProsEvent Innovators 2019: Jonathan MonetaThe founder and creative director of MakeLab provides an outlet for people to get creative and learn about new technologies.November 12, 2019Brands & Event ProsEvent Innovators 2019: Sandro KereselidzeThe co-founder and art director of Artechouse brings high-tech art installations to the masses.November 12, 2019Brands & Event ProsEvent Innovators 2019: Ashley CrowderThe C.E.O. and co-founder of Vntana is a leader in providing hologram technology for events.November 12, 2019Page 1 of 38Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsBonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up ExperienceThe aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”SportsMLB All-Star Week 2024: How This Trading Card Activation Stole the SpotlightExperiential Marketing, Activations & SponsorshipsIKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s SleepExperiential Marketing, Activations & SponsorshipsInside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage BrandNorth AmericaWhat's New in Event Venues: Strikes, Sustainability, Small Groups, and More