Stand out or stay unseen.

Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Beverages

10 Fall Mocktail Ideas for Sober October

Whether you’re participating in Sober October or not, these spirit-free sips are perfect for toasting the fall season.

Cinnamon Apple Mocktail

11 Spot-On Tea Experiences for Groups

Teatime can add a touch of elegance and fun to your next meeting. These hotels are brewing up something special for groups.

Untraditional QTea High Tea at QT Sydney | Sydney, Australia

Guests Will Want to Cozy Up to These Warm Drink Ideas

From hot chocolate to hot toddies, here’s what to serve at your events this winter season.

Hot Chocolate at Chatham Bars Inn

Trend Spotted: 3 Spirits Companies Build Brand Awareness By Tickling Taste Buds

See how PATRÓN, CÎROC, and 818 Tequila filled the summertime demand for an ice-cold beverage while telling the brand’s story with immersive events that tapped into taste.

How Three Spirits Companies Tickled Taste Buds

Spirit-Free Sips: 15 Mocktail Ideas for Summer Events

How to keep beverages fun and creative for event attendees who prefer not to (or can't) consume alcohol.

Strawberry Basil Mock Margarita

Trend Spotted: Beverage-Based Pop-Ups Are Engaging Consumers and Driving Business

See how beverages have been able to spearhead immersive pop-up experiences around the U.S. and Canada.

How Boozy Pop-Ups Are Driving Business

Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More

How e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas Included

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

The Fascinating Early Jobs of 12 Event Professionals

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

15 Times Oversize Logos Made a Big Impact at Events

So Long, Seltzer: Here's What Guests Will Be Sipping in 2022

Industry experts share their insights on cocktail trends in the new year.

5 Drink Station Ideas for Summer Events

Steal some inspiration from these setups we spotted on Instagram.

Mobile Bar Truck

14 Cocktails in a Can Your Guests Will Want to Pop Open

These ready-to-drink libations make spring and summer entertaining easier and safer.

The Modern Mimosa

Jingle Juice: 7 Festive Holiday Cocktails to Drink and Be Merry

'Tis the season for holiday cocktails by the fire! These sips from catering and mobile bartending businesses will certainly have you in good spirits (pun intended).

Toasted Bourbon Cinnamon Stick

Less Talk, More Hustle: 6 COVID Survival Tips From A Top U.S. Caterer

New corporate menu options from Ridgewells

Planning a Virtual Happy Hour? Raise a Digital Toast With These To-Go Cocktails

As bars and restaurants shut down dine-in service due to the coronavirus pandemic, drink delivery is now being offered across the country. Here’s what’s on tap.

Located in Washington’s Blagden Alley, Calico is serving up “adult juice boxes” via takeout or delivery from its sister restaurants Tiger Fork and Fainting Goat, which offers cocktails (margaritas, whiskey sours, and vodka-cranberries) and wines (red and white) for $8 each or $28 for a four-pack. Tiger Fork offers its 8 O’Clock Light Show ($12) with rum, yuzu, mandarin, and natural caffeine; Nathan Road ($10) with bourbon, plum wine, hibiscus, and bitters; and Bird Market ($10) with gin, alpine liquor, and citrus. These juice boxes are also available as four-packs for $40. Order through Caviar and UberEats.

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