Stand out or stay unseen.
Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.
Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.
Experiential Marketing, Activations & Sponsorships
IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep
The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.
The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.
Experiential Marketing, Activations & Sponsorships
Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand
Ever wanted to sleep among your favorite snack? For lovers of Rice Krispies Treats, that’s now possible at the newly renovated Red Jacket Beach Resort in Cape Cod. The Re-Treat Suite is an immersive takeover with a branded Rice Krispies Treats bed, a marshmallow pillow fort, an in-room “treat yourself” bar, marshmallow beanbags, and cabinets packed with the snack food. The suite is available on a first-come, first-served basis throughout the month of August.
North America
What's New in Event Venues: Strikes, Sustainability, Small Groups, and More
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Industry Insiders
How Embassy Suites’ Wellness Offerings Can Enhance Meetings & Events
Between sets, some 100,000 guests per day traversed the steamy, sunny festival grounds in Grant Park.
Experiential Marketing, Activations & Sponsorships
Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
White Papers & E-books
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Tracking the Right Metrics for Event Success
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An Actionable Path Forward
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Crafting a New Playbook for Sports Events & Experiences
Podcasts
A place where people passionate about the power of live experiences come together.
Gather Geeks Episode Nycf&b
澳洲十168体彩开奖结果 幸运澳洲10官网历史开奖 Why Catering Is the Ultimate Event Touchpoint
Hear from an industry-leading panel on cutting-edge culinary innovations—plus how event profs can better engage their culinary partners.
The New Frontier of Events
Understanding Attendees Through Their Values—Not Demographics
More Podcasts

168澳洲十彩官网 澳洲幸运10开奖官网开奖历史查询 正规168官网查询 Production & Strategy

The highlight of the Ame.l.f.i Coast Beach Club? The nonnas. Improv actors played the part of Italian grandmothers, who roamed the Beach Club “sharing their best-kept skincare secrets and local traditions with consumers,' according to Jamie D'Attoma, executive vice president and partner at creative agency SHADOW, the firm behind the pop-up.
Experiential Marketing, Activations & Sponsorships
How e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas Included
Established in 2010 in Napa Valley, Calif., and produced by event and marketing agency a21, the live-fire culinary event series aims to celebrate pasture diversity and local family farms.
See How This Food Festival Blazes a Trail Around the U.S.
Coachella's reputation can be a bit larger than life—so it only makes sense that some of the event design went a bit oversize, too. One fun example? The 20th anniversary of the buzzy Revolve Festival in 2023, which was designed as an otherworldly experience by Blue Revolver and NVE Experience Agency. Oversize florals, mushrooms, and other props complemented a large 'R' logo. See more: Coachella 2023: 40+ Steal-Worthy Event Ideas From the Creativity-Packed Music Festival
15 Times Oversize Logos Made a Big Impact at Events
One of the main installations is a giant diamond floor piece, a nod to the diamonds held by The Real Housewives of Beverly Hills cast in the show’s title sequence. The event entrance also features a photo booth with a pink chat box akin to the Bravo logo. Selfie Booth Co. provided the event photo booths.
Inside the New Experience That Takes You Into Bravo’s Reality TV Universe
Rosewood Mayakoba’s Topping Rose House Takeover
What You Might Have Missed During Summer 2024 in the Hamptons
Hulu's Animayhem
Comic-Con 2024: 35+ Clever Ways Brands Engaged Pop Culture Fans in San Diego This Year
Creps y Mezcal al NOLA
Tales of the Cocktail 2024: See How These Spirits Brands Served Up a Good Time

Catering & Design

For a three-day pop-up in New York City, luxury beauty brand Hourglass collaborated with visual artist and designer Andrés Reisinger for an art installation promoting Hourglass' new Unreal Liquid Blush. Reisinger—known for digitally taking over iconic architectural locations around the world with his dreamlike pink drapes—created this rare physical installation for one weekend only in July.
Event Design & Decor
12 Stunning Draping Designs That'll Inspire the Look of Your Next Event
The 68th iteration of the Summer Fancy Food Show spanned 330,000 square feet inside New York's Jacob K. Javits Convention Center.
See the F&B Trends on Display at the 2024 Summer Fancy Food Show
Fairmont Chicago was draped in shades of green via live plants and colored furnishings for the 2017 Pantone Color of the Year event, where Kehoe Designs helmed the event's design. Running with a greenery theme—Pantone's then-color of the year—the event design team incorporated appropriately colored products from the client's product line, such as green mop heads, which were used to form the oversized, makeshift weeping willow trees. Working with sister company Floral Exhibits, the team aimed to make it appear as if living plants were growing right out of the tables themselves.
15 Reasons Greenery Might Be the Unsung Hero of Event Design
The event also had a French-themed dessert display arranged on tables representing the five Olympic rings. Surrounding an Eiffel Tower centerpiece, desserts included macarons, raspberry financiers, eclairs, pate de fruit, and mini mont blancs with chestnut, orange Chantilly cream, and chocolate.
16 Design and Catering Ideas to Inspire Your Summer Olympics-Themed Events
Joffrey Ballet’s Midsummer Celebration
Two of Chicago’s Biggest Summer Galas Were Just Days Apart—But Worlds Apart in Design
Carbon Labeling on Event Menus
Should You Add Carbon Labeling to Your Event Menus?
This year's Steppenwolf Gala celebrated the ensemble's 'bold, irreverent, and rock ’n’ roll style of work and play,' said artistic directors Glenn Davis and Audrey Francis.
How This Steampunk-Themed Gala Celebrated the 'Passage of Time'
Webinars & Virtual Events 澳洲10体彩直播历史记录 正规澳洲幸运10官方开奖历史记录 历史结果走势图查询
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Harnessing Event Tech for a Frictionless Onsite Experience
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Event Personalization
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Build Your 2024 Engagement Toolbox
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Event Tech & Virtual

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Sponsored
Immersive Experiences Unveiled: Mastering the Future of Event Planning
To kick off excitement for the return of the NBA Summer League, the National Basketball Players Association (NBPA) has debuted new immersive fan retail experiences. Continuing its partnership with AI company MeetKai—which developed the NBPA’s first-ever virtual retail space in the metaverse for NBA All-Star Weekend—the association has relaunched the AI-enabled digital twin of the NBPA’s famed bodega-style pop-up shop, the Brotherhood Deli, but with interactive games, exclusive collections for purchase, and improved platform capabilities such as enhanced chat features, new avatar reactions, and more.
Event Tech Check: Tech at the Olympics, Plus New Tools for Event Management, Ticket Sales, and More
How This Event Producer Turned His Freelancing Experience Into an AI-Driven Platform with the Help of LinkedIn and Thought Leadership
This Event Prof Is on a Mission to Connect Experiential Freelancers with Top Brands and Agencies
Hewlett Packard Enterprise hosted Sphere's first-ever corporate keynote on June 18. The project integrated advanced motion graphics, videos, and visual storytelling, transforming HPE’s complex IT strategies into captivating visual and visceral experiences.
How This Corporate Keynote Took Over the Sphere's 160,000-Square-Foot LED Screen
Fenty Beauty returned to Roblox to introduce a limited-edition product, a new shade of the Gloss Bomb Universal Lip Luminizer called Major Flex.
Fenty Beauty Has Returned to Roblox—Here’s Why That’s a Smart Marketing Move
AI General Session Opener
Sponsored
Growth in the Era of AI-Assisted Events
New Event Tech Tools for July 2024
Event Tech Check: The Newest Tools for Floor Plans, Event Management, Video Creation, and More
In Print
BizBash Magazine Spring 2024: The Venue and Supplier Guide
Spring 2024: The Venue and Supplier Guide
BizBash Magazine Fall 2023: The Big Ideas Issue
Fall 2023: The Big Ideas Issue
BizBash Magazine Spring 2023: The Venue and Supplier Guide
Spring 2023: The Venue and Supplier Guide
BizBash Magazine Fall 2022: The Innovation Issue
Fall 2022: The Innovation Issue
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Venues & Destinations

The St. Regis Washington, D.C.
Washington DC
5 New Venues in Washington, D.C., for Summer 2024 Meetings and Events
Moxy Banff
5 New Venues in Canada for Summer 2024 Meetings and Events
Lodge at Marconi
6 New Venues in San Francisco/Northern California for Summer 2024 Meetings and Events
Mutual Arts Collective
5 New Venues in Seattle for Summer 2024 Meetings and Events
Hilton BNA Nashville Airport Terminal
7 New Venues in Nashville for Summer 2024 Meetings and Events
Holiday party event reservations are easier than ever with RestauRent.
Sponsored
Unlocking More Holiday Party Reservations: Leveraging Tech
Burton House Beverly Hills
12 New Venues in Los Angeles for Summer 2024 Meetings and Events
168澳洲幸运10开奖历史查询 澳洲幸运10开奖结果168官网 Industry Buzz
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US: AC Hotel Kansas City Downtown, Swingers Las Vegas, Destination Oklahoma's New Leaders, and More
CANADA: Quebec City's Event Pass, Toronto International Film Festival, Whistler Ski Season, and More
US: Proof of the Pudding's Promotion, New Orleans Convention Center Renovations, New Yorker Festival, and More
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Meetings & Trade Shows

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People
The Fascinating Early Jobs of 12 Event Professionals
Connect Marketplace 2024 takes place Aug. 27-29 in Milwaukee.
Here's What You Can't Miss at Connect Marketplace 2024
“Repeated exposure to the same visual cues helps embed your brand in the minds of your audience, making it easier for them to recall and prefer your brand over competitors,' says marketing expert Alexa Carlin. 'This is why we did everything a royal purple color for Women Empower X. People saw purple and knew it was our event!”
How to Create a Strong Visual Identity for an Event
Toronto Music Garden
Sponsored
Sustainable Meetings Happen in Toronto. Here's How
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5 Things to Do in Milwaukee During Connect Marketplace
At a 2019 meetup for Teen Vogue, attendees were encouraged to “grab a card, start a conversation” as an icebreaker. Questions included “What would you do if you were not afraid?” and “How do you practice self-acceptance in your life?” See more: Q&A: How 'Teen Vogue' Is Shaking Up the Traditional Conference Format
What Are Your Tricks for Getting Event Attendees Interacting?
Lisa Messina
From the Desert to Disney—Lisa Messina on Joining Visit Orlando After 15 Years in Las Vegas

Sports

The tournament features three divisions: Parent/Child, Grandparent/Grandchild, and PGA Professional with Child or Parent.
Sports
Why This Hotel Brand Decided to Host a Yearlong Golf Tournament
Hennessy NBA Creator Cup
NBA 2K25 Summer League: See How Brands Connected Basketball Fans and Players
AT&T at WNBA Live
WNBA All-Star Weekend 2024: How Brands Capitalized on the Game's Record-Breaking Audience
The 2024 Paris Olympics take place July 26 to Aug. 11.
2024 Paris Olympics: See How Brands Are Winning Over Fans
In this photo by photographer Clive Rose, Caeleb Dressel of Team United States competes in the second semifinal of the Men's 100-meter Butterfly at the 2020 Tokyo Olympic Games.
Q&A: What It Takes to Photograph the Olympic Games
ESPYS Ceremony
How the 2024 ESPYS Celebrated a Milestone Year for Women's Sports
Participants sat courtside as WNBA legends Sheryl Swoopes (left) and Sylvia Fowles (right) engaged in a spirited convo encouraging the girls to be confident on and off the court.
Nike and Dick's Sporting Goods Hit the Road to Empower Young Female Athletes