Attendees received samples of this all-natural, ready-to-drink line of iced teas while visiting a farmers market-esque booth filled with bright, colorful flowers.Photo: Courtesy of Saint James
Industry professionals in health and wellness spoke during education sessions, while the Natural Products Business School featured workshops led by over 40 experts, plus a keynote and an entrepreneurial panel. New programs included a local buyers' program, buyer-only show floor hours, an augmented reality experience, and zero-waste product sampling at the Fresh Ideas Organic Marketplace.
Natural Products Expo West 2025 will take place March 4-8 at the Anaheim Convention Center.
Keep scrolling to see a sampling of trade show booths from Natural Products Expo West 2024...
Impossible Foods
The trade show marked the debut of Impossible Foods’ revamped brand identity. As a nod to the new brand positioning—which places Impossible in the meat aisle next to animal products—attendees entered into a butcher shop-type setting.
Photo: Courtesy of Impossible Foods
Impossible partnered with experiential creative agency Yes Creative Co to design a booth that transported people into a classic butcher shop, complete with refrigerated deli cases housing its plant-based products in the new red packaging, along with iconography and signage that was inspired by hand-painted market and butcher signs. Impossible's new brand palette, which mirrors the progression of a burger's cooking stages (rare, medium, well-done, and charred), was also used throughout the space. Nearly 31,000 samples were handed out over the course of four days.
Photo: Courtesy of Impossible Foods
Oatly
This 20-by-20-foot exhibit, produced by experiential marketing agency Star, focused on sustainability and community with movable benches to encourage conversation.
Photo: Courtesy of Oatly
Inspired by the bodega concept, the space featured a soft serve ice cream machine, and a barista serving coffee with Oatly oatmilk.
Photo: Courtesy of Oatly
Saint James
Attendees received samples of this all-natural, ready-to-drink line of iced teas while visiting a farmers market-esque booth filled with bright, colorful flowers.
Photo: Courtesy of Saint James
Poppi
The inspiration for this space was rooted in the concept of poppi as the “future of soda.” The color palette and materials were a nod to the “Gen X soft club” aesthetic that has grown popular on TikTok, with references to late '90s and early 2000s cultural influences in fashion, music, and technology. The booth was conceived and designed by New York-based boutique creative firm Kennett Creative.
Photo: Courtesy of Kennett Creative
Chomps
The meat snacks brand was on hand offering samples at its booth, produced by Good Time Creative. The space included touchscreens that gave buyers instant access to product information, key differentiators, specs, nutrition facts, and ingredients.
Photo: Courtesy of Good Time Creative
Chomps' outdoor activation, also produced by Good Time Creative, allowed attendees to win prizes via a Plinko-inspired game.
Photo: Courtesy of Good Time Creative
DeeBee's Organics
This neighborhood bodega-inspired booth, produced by Good Time Creative, featured a custom rainbow canopy, a fruit stand-inspired product display counter, and storefront signage.
Photo: Courtesy of Good Time Creative
Belgian Boys
Woman-led Belgian Boys debuted two new products, griddle pancakes and bite-sized Belgian chocolate chip pancakes, at the expo with an eye-catching bright pink booth by Good Time Creative.
Photo: Courtesy of Good Time Creative
Royal
This basmati rice brand unveiled its brand refresh featuring new packaging and product innovations at the trade show. Royal partnered with viral rice artist Alissa Teo to create a rice art display of the new logo. It took Teo five hours to complete the work using 50,000-plus grains of basmati rice. She then tossed her artwork into the air to reveal the logo facing forward. See it here.
Photo: Courtesy of Royal
Fermented Food Holdings
Planted Design constructed a colorful cabbage wall for Miami-based food and beverage company Fermented Food Holdings’ booth.
Photo: Courtesy of Planted Design
Rambler
For this sparkling water company from Texas, Good Time Creative created a retro-inspired diner scene with a bold green banquette.
Photo: Courtesy of Good Time Creative
Milkboy Swiss Chocolates
Milkboy Swiss Chocolates showcased its newest white chocolate with bourbon vanilla and raspberries bar at its Swiss chalet-themed booth, produced by Good Time Creative.
Photo: Courtesy of Good Time Creative
TiNDLE Foods
TiNDLE Foods introduced two new retail products at the expo: TiNDLE stuffed chicken and its first dairy product, TiNDLE Barista oat milk. The brand's storefront-inspired booth, which was produced by Good Time Creative, was decked out in its signature bright blue hue.
Photo: Courtesy of Good Time Creative
Caulipower
At the trade show, Caulipower showcased 11 new innovations, along with a photo booth. The brand’s new all-natural dill-flavored chicken bites, which feature a coating made of cauliflower and chickpea flour, were an attendee favorite.
Photo: Courtesy of Caulipower
Mixoloshe
Mixoloshe, an nonalcoholic beverage brand that offers restaurant-quality cocktails at home, was on hand serving up samples of its products.
Photo: Courtesy of Mixoloshe
